Webinars are free sponsored educational seminars that are accessed over the Internet. You can register for upcoming Webinars or view archived presentations via the links below.
CMO Webinar: A New Way of Listening to Customers
Date: 12/12/2012
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Find out how to use social tools and analytics to learn what customers are thinking, and get ahead of opportunities and avert crises before they happen.
Big Data, Big Benefits
Date: 12/11/2012
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Join us for an informative and engaging discussion with John Choi, IBM Director of Product Management for Big Data.
The Business of Social Business: What Works and How It's Done
Date: 12/6/2012
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The webinar reveals a new study, based on over 1100 respondents and interviews with over two dozen leading organizations, that identifies how organizations can take social approaches and apply them to realize significant business value.
Smarter Marketing: A new shared agenda for the CMO and CIO
Date: 9/28/2012
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Learn how the CMO and CIO must partner to deliver and capture value from customer interactions – in a way never before possible.
Tapping the Power of Customer Voices on Social Media
Date: 9/21/2012
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Find out how brands can use the oceans of information generated by hundreds of millions of customers talking on Facebook, Twitter, and other social media. Learn how companies can lead the conversation, influence it, and what to do with the information gleaned from customer voices about products, services and brands.
Leading Through Connections: Insights from the Global CEO Study
Date: 6/27/2012
Sponsors:
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IBM recently launched the latest in a series of c-suite thought leadership studies: Leading Through Connections: Insights from the Global CEO Study. Learn what 1700 CEOs have to say about using advanced analytics to better engage customers as individuals. See how leading organizations differentiate by having better data access, insight, and translation into actions. IBM's BAO Advanced Analytics and Business Intelligence Performance Management North America leader, Christer Johnson, will highlight client case studies using IBM's Smarter Analytics Signature Solution - Next Best Action.