Date: Thursday, December 06, 2012
Time: 11:00 AM PT / 2:00 PM ET
Overview:
Speaker
Eric Lesser, Research Director and North American leader, IBM Institute for Business Value
Social business represents a new transformational opportunity for business. As many companies have made initial forays into "social" through external social media tactics, they are now realizing the value of employing social approaches both inside as well as outside their organization through Social Business. Social business can have a significant impact on how organizations create valued customer experiences, improve core process and foster effectiveness and accelerate innovation across the organization. However, many companies still wrestle with the organizational and cultural challenges that are posed by these new ways of work. The webinar reveals a new study, based on over 1100 respondents and interviews with over two dozen leading organizations, that identifies how organizations can take social approaches and apply them to realize significant business value.
Eric Lesser, Research Director and North American leader, IBM Institute for Business Value
Eric Lesser is the Research Director and North American leader for the IBM Institute for Business Value. He oversees a global team responsible for driving IBM's research and thought leadership on strategic business issues.
Previously, he led IBM's Global Business Services research and thought leadership in the area of human capital management. His research and consulting have focused on a variety of issues, including workforce and talent management, collaboration and social networking, workforce analytics and the changing role of the HR organization. As a consultant, he has worked with clients across a range of industries, including the financial services, legal, technology, and government sectors.
Mr. Lesser has recently co-authored Calculating Success: How the New Workplace Analytics Will Revitalize Your Organization (Harvard Business Review Press, 2012). He has also edited (with Laurence Prusak) Creating Value with Knowledge: Insights from the IBM Institute for Business Value (2003). He also edited Knowledge and Social Capital and co-edited Knowledge and Communities (2000). He has written numerous articles for publications such as the Sloan Management Review, The Academy of Management Executive, the International Human Resources Information Management Journal, and the Journal of Business Strategy. He has been quoted in numerous publications, including The Wall Street Journal, BusinessWeek, the Financial Times, USA Today and the Chicago Tribune, and has appeared on Fox Business News, BBC News, and CBC Newsworld. He speaks frequently on a variety of human capital topics.
Mr. Lesser received his MBA from Emory University, where he was a Robert W. Woodruff Fellow. He graduated summa cum laude from Brandeis University with a BA in Economics. He has also studied at the London School of Economics.
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