Date: Friday, September 28, 2012
Time: 11:00 AM PT / 2:00 PM ET
Overview:
Speakers
Katharyn White, Vice President Marketing, IBM Global Business Services
Dave Gully, Partner - IBM Global Business Services
National Strategy Practice Lead - Smarter Commerce
In a world that is more instrumented, interconnected and intelligent, organizations must turn dizzying amounts of data and connectivity into new opportunities for growth. As computing moves to the front office at an unprecedented rate, the accelerated adoption of mobile, social and automation technologies is shaping both consumer and organizational expectations. In turn, the timeless responsibilities of marketers are evolving to serve newly empowered consumers with new expectations in new ways. The role of Chief Marketing Officer (CMO) and the marketing function as a whole are undergoing substantial change. Learn how the CMO and CIO must partner to deliver and capture value from customer interactions – in a way never before possible.
Katharyn White, Vice President Marketing, IBM Global Business Services Katharyn leads IBM's marketing for Global Business Services. In this role, she has applied analytics to refine the marketing mix, and led the Business Analytics and Optimization Service Line launch. Previously, she led marketing and strategy in Northeast Europe across IBM's hardware, software, and services portfolios. She is a member of IBM's global Senior Leadership Team, and in that role, leads the team's efforts on enabling every IBMer, and our clients, to deliver and benefit from the Globally Integrated Enterprise. Katharyn was the chair of the Northeast Europe Climate Change Steering Board, and led the integration and transition of IBM's innovative partnership with Lenovo, which acquired IBM's Personal Computing business.
Dave Gully, Partner - IBM Global Business Services
National Strategy Practice Lead - Smarter Commerce The focus of Dave's consulting work is on helping organizations understand how to effectively initiate, manage, sustain, and grow their multi-channel relationships with customers. His professional interests include multi-channel strategy, direct-to-consumer and ecommerce solutions, customer experience design, enterprise IT strategy, and technology innovation.
Dave has been involved with corporate strategy, sales, technology, logistics, customer service and interactive marketing for over twenty-three years as a consultant. He has helped clients design their "go to market" strategies, create and expand their multi-channel strategies, develop multi-year roadmaps for ecommerce innovation, create new online segmentation frameworks, develop integrated database marketing efforts for multi-channel, re-think their service operations to take advantage of new technology-enabled capabilities, and integrate customer-facing organizations around multi-channel delivery models.
Webinar Archive Registration To register for this webinar, please complete the form below. Take care to provide all required information (indicated in red). Press Register to complete your registration. If you have already registered for our site or for one of our webinars, you may login to register without re-entering your information.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
The smartphone market reached a significant milestone, a breakthrough that may cause vendors to celebrate but could strain the capabilities of IT service desks.
In the fall of 2011, around 160,000 students in 190 countries enrolled in a Stanford-sponsored online course about artificial intelligence. About 23,000 completed the course and got certificates, including 248 who got a perfect score. The university offered the same course the old-fashioned way to students sitting in Stanford classrooms. None of the those students got a perfect score.
As Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE! REGISTER HERE
Wanted! Site Moderators Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?
To save this item to your list of favorite Internet Evolution content so you can find it later in your Profile page, click the "Save It" button next to the item.
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
Katharyn leads IBM's marketing for Global Business Services. In this role, she has applied analytics to refine the marketing mix, and led the Business Analytics and Optimization Service Line launch. Previously, she led marketing and strategy in Northeast Europe across IBM's hardware, software, and services portfolios. She is a member of IBM's global Senior Leadership Team, and in that role, leads the team's efforts on enabling every IBMer, and our clients, to deliver and benefit from the Globally Integrated Enterprise. Katharyn was the chair of the Northeast Europe Climate Change Steering Board, and led the integration and transition of IBM's innovative partnership with Lenovo, which acquired IBM's Personal Computing business.
The focus of Dave's consulting work is on helping organizations understand how to effectively initiate, manage, sustain, and grow their multi-channel relationships with customers. His professional interests include multi-channel strategy, direct-to-consumer and ecommerce solutions, customer experience design, enterprise IT strategy, and technology innovation.
