Wednesday, June 27, 2012
11:00 AM PT / 2:00 PM ET
- Christer Johnson, Partner, North American BAO Advanced Analytics Leader, IBM GBS
IBM recently launched the latest in a series of c-suite thought leadership studies: Leading Through Connections: Insights from the Global CEO Study. Learn what 1700 CEOs have to say about using advanced analytics to better engage customers as individuals. See how leading organizations differentiate by having better data access, insight, and translation into actions. IBM's BAO Advanced Analytics and Business Intelligence Performance Management North America leader, Christer Johnson, will highlight client case studies using IBM's Smarter Analytics Signature Solution - Next Best Action.
Next Best Action is an analytics driven solution that combines in-depth segmentation, multi-channel customer integration and real-time action recommendation that allows organizations to drive the best possible outcome on each individual customer interaction for increasing customer profitability and inspiring brand loyalty Ė one interaction, one decision at a time.
Christer Johnson, Partner, North American BAO Advanced Analytics Leader, IBM GBS
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Christer Johnson currently serves as the leader for advanced analytics and optimization services for IBM Global Business Services in North America. These services consist of leveraging optimization, simulation, predictive modeling, forecasting, and other advanced mathematical techniques to identify and capture operational cost savings as well as revenue enhancing opportunities for IBMís customers.
Johnson has more than 17 years of advanced analytics and optimization experience. He has consulted with companies in a wide range of industries including government, transportation, consumer package goods, healthcare, insurance, and telecommunications. His team includes more than 170 consultants who specialize in using advanced mathematics to create value for companies such as GlaxoSmithKlein, Merck, Aetna, the Internal Revenue Service, Social Security Administration, and Express Scripts to name a few.
He earned an MBA from George Mason University and a bachelorís degree in economics from The College of William & Mary. He has previously spoken at the Informs Conference on business analytics and operations research.
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