The Macrosite for News, Analysis and Opinion about the Future of the Internet
How Innovators Are Using the Web to Engage Customers

Sponsors: IBM
Host: Chris Murphy, Executive Editor, Information Week; David Zanca, SVP of E-Commerce Technology, FedEx
Date: Tuesday, December 18, 2007
Time: 10:00 a.m. New York / 3:00 p.m. London
Overview:
InformationWeek editors interviewed some of the leaders in online customer engagement – Schwab, FedEx, OnStar, eBay – for an in-depth look at their strategies and tactices. In this Webinar, we share what they've learned about building relationships on the Web and where they think the next opportunities are. How do these companies build small online communities of passionate customers that they can tap for advice on new product launches? How can a company blog help this effort – and when might it just be a waste of time? We share real-world lessons from innovation leaders.

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a moderated blogosphere of internet experts
Tom Nolle
Tom Nolle   2/9/2010   2 comments
If you’re a slightly gray, mid-level manager who travels a lot, you may be on the way up and worthy of professional respect, but one thing you most definitely are not is “cool.” Still, while today’s youth may think you just crawled out of a paleolithic cave, there may be hope. The iPad from Apple Inc. (Nasdaq: AAPL) (supreme arbiter of coolness) just might make you older guys (or actually old guys like me) cool.
Rob Leathern
Rob Leathern   2/9/2010   5 comments
As we well know, the online echo chamber and its increasingly viral and social components can magnify the propagation speed and distribution of stories and rumors, whether true or false.
Rob Salkowitz
Rob Salkowitz   2/9/2010   4 comments
A remarkable event in world affairs is taking place this week in London, as the first One Young World conference is set to convene.
Ira Winkler
Ira Winkler   2/8/2010   15 comments
In his recent Congressional testimony, Dennis Blair, the U.S. director of national intelligence, stated that the U.S. is "severely threatened" by cyber attacks and that the recent Google (Nasdaq: GOOG) attacks should serve as a wake-up call.
Jart Armin
Jart Armin   2/8/2010   14 comments
Fatal System Error, the book just released by West-coast-based journalist Joseph Menn, is really a public policy statement written as a thriller for a wider reading public. UPDATED 2:45 PM
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Congress Hits the Snooze Button With China
Ira Winkler
In his
recent Congressional testimony, Dennis Blair, the U.S. director of national intelligence, stated that the U.S. is "severely threatened" by cyber attacks and that the recent Google (Nasdaq: GOOG) attacks should serve as a wake-up call.

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