If by marketing types, Mary, you mean people who are intuitive, creative and like to use software that goes with their flow, then I think user-friendly project management software is something that should have come along quite some time ago. Marketing focuses more and more on social media and tools of any kind that incorporate social networking make sense across all business functions.
I've always wondered why, in this day and age of social media and viral videos, that we're still seeing classic marketing. Do they really think that the coveted 18-25 demographic is still watching network TV or reading newspapers and magazines? There is a serious disconnect between what the classic marketing types are doing, and where the market is actually headed. Yes, we see the occasional foray into a Facebook page or a Twitter account, but the CxO types on Mahogany Row need to start paying attention to what their 20-something interns are telling them, or they will soon be retired a bit sooner than they had anticipated. Mary, I like your idea that new tools will fit in nicely with the way the classic marketing types work, but if they're facing in the wrong direction, they're not going to be seeing where they need to go.
Now apparently the mobile platform of choice, the Apple iPhone has benefited from its sound understanding of human factors and ergonomics – but is this reputation threatened by a looming avalanche of advertising?
Enterprises are discovering that using social networking within the secure setting of a SaaS provider's network gives them an unusual opportunity to freely collaborate with partners, suppliers, and even competitors.
Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.
Tongji University in China has teamed with local businesses in the development of a "real world" banking system that now enables students to master technical skills that are immediately transferrable to enterprises.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Showing results is the best way to win over social business doubters, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution's Mitch Wagner interviewed Maida at the E2 Innovate conference.
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
Wells Fargo uses social software to replace email chains and help its sales team collaborate more effectively to land deals, according to Kelli Carlson-Jagersma, VP Collaboration Strategy for Wells Fargo. Mitch Wagner spoke with Carlson-Jagersma at the E2Innovate conference
The medical instruments manufacturer looks to metrics to quantify its social business engagement, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution editor in chief Mitch Wagner interviewed Maida at the E2 Innovate conference.
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