The Macrosite for News, Analysis and Opinion about the Future of the Internet
View by
Channel
Vblogger
Top 5 Vbloggers

Kim Davis
John Kennedy
Second Shooter
Mary E. Shacklett
Wisdom of the Big Chair

Vbloggers A-Z

Sam Altman
Rafat Alvi
Sandeep Amar
Jart Armin
Robert D. Atkinson
David Austin
Cyan Banister
Brian Baron
David Bartlett
Genevieve Bell
Amir Ben-Efraim
Lee H. Berke
Beau Brendler
Stephen Brobst
Brown Out
Jerry Brown
David Buckholtz
Adam Caplan
Kelli Carlson-Jagersma
Dennis Carpio
Daniel Castro
Ann Cavoukian
Staci Cenis
Aneesh Chopra
Scott Clavenna
Bram Cohen
June Cohen
Perry Correll
Phillippe Courtot
Thus Spake Mr. Cramer
Jack Danahy
Jack Dangermond
Kim Davis
Alison Diana
Gil Elbaz
John Engates
Bob Evans
Executive Takes
what.the.ferraro
TeleGraham
Jon Fisher
Paul J. Fleuranges
From the Editors
Raimund Genes
Ben Golub
Lars Härd
Not Dr. Phil
David Hayden
Swayne Hill
The Incredible Hultquist
Marianne James
Mary Jander
Chris Jones
Kevin Jones
John Kennedy
Scott Klososky
Paul Kocher
Scott Koegler
Tony Kontzer
David Koretz
Wisdom of the Big Chair
Thomas S. Kunz
Chris Laping
Eurotrash
Eugene Lee
Ginny Lee
Gideon J. Lenkey
Bill Loumpouridis
Dan MacDonald
Mary Maida
Carl Malamud
Marketing Takes
Marissa Mayer
Wayne Mekjian
Eben Moglen
Jim Morris
Bob Moul
Ken Moy
Full Nelson
Second Shooter
Bolaji Ojo
Mike Olson
Steven Peterson
Edward Pleet
Dale Potter
Reiter's Block
Jodee Rich
Mike Riegel
Treb Ryan
Simon Saba
Rob Salkowitz
Steve Saunders' Outernet
Rachel Schiff
Mary E. Shacklett
Singer at C-Level
John Soat
The Sole Man
Cirque Du Solez
Sebastian Stadil
Marc Staimer
Thomas Steding
Richard Stiennon
Sherry Swackhamer
Sweeney Blog
Chris Tolles
Bob Tricoski
David Vellante
David Vladeck
Raymond Voelker
Mitch Wagner
Cap Watkins
Jeff White
Jane Williams
Jared Wray

iPhone Pushes Mobile Ad Boundaries

Now apparently the mobile platform of choice, the Apple iPhone has benefited from its sound understanding of human factors and ergonomics – but is this reputation threatened by a looming avalanche of advertising?
no ratings
DISCUSS     Email This
10/26/2012 14 comments
Subscribe me to the following:
all IETV video blogs
all Mary E. Shacklett video blogs
only Mary E. Shacklett video blogs that match the Channels I've selected below:
 
 
  Consumer Internet   Apple
  Marketing   Media & entertainment
  Mobile/wireless  
 
   close this box
Current display:       newest comments first       display in chronological order
Page 1 of 2   Next >
Ariella
Thinkernetter
Monday November 5, 2012 9:44:33 AM
no ratings

so you had the misfortune of standing behind one of those Extreme Couponers. I like saving money but do hate the hassle of clipping and retrieving coupons. They also always seem to be expired by the time I'm set to buy the product they apply to. Online coupons for online orders are much neater and simpler to use for me.

Mary E. Shacklett
Thinkernetter
Monday October 29, 2012 12:14:49 PM
no ratings

I was watching an older movie ("Mr. Mom")  last night and had to chuckle at the   poker party scene where all of the housewives were playing poker for discount coupons.

I have known people like this.

The other day the lady in front of me in a groc store checkout line pulled out over $200 worth of coupons!

 

So for better or worse--ads seem to have embedded themselves in the fabric of daily life.

Mary Jander
Thinkernetter
Monday October 29, 2012 12:09:38 PM
no ratings

It's amazing how much we have accepted advertising as a part of our daily lives.

Mary E. Shacklett
Thinkernetter
Monday October 29, 2012 12:05:46 PM
no ratings

....although sometimes advertising performs a service because it makes us aware of a good product....

Mary E. Shacklett
Thinkernetter
Monday October 29, 2012 12:01:29 PM
no ratings

They continue to be an annoyance--but apparently they work.

And you're right--most of us have "accepted" them as the price of content.

Mary Jander
Thinkernetter
Monday October 29, 2012 10:11:53 AM
no ratings

Well, the advertisers have not found ways so far to avoid annoyance. Indeed, on broadcast TV, they repeat ads over and over in the same couple of minutes in order to reinforce the annoyance.

Ads are often funny, but many times, they try to be funny and fall flat.

I'm not sure how mobile ads could be made less annoying. Over a half century,  broadcast advertisers didn't find a way to make TV ads less so.

nasimson
Thinkernetter
Monday October 29, 2012 3:09:12 AM
no ratings

Mary I agree advertiser overlook the basis of creating wants by annoying consumers.Speaking from my own experience I seldom use a any product being advertised unabatetd to me, its just makes advertisers sound desperate as if the product is not good enough on its own that it needs the cruthes of endless advertisment, it's just sickening to me.

Mary E. Shacklett
Thinkernetter
Sunday October 28, 2012 7:32:27 AM
no ratings

I don't know that these ads go away--but there needs to be more ergonomics built into them so they don't annoy as much. 

chuckgregory
IQ Crew
Saturday October 27, 2012 11:07:39 PM
no ratings

We had been watching Once Upon A Time on Netflix. Season 1 ended; to get Season 2 it seems we have to go to ABC. We watched part of one episode and decided to wait till it's available sans advertisiing. It was a nightmare trying to stay focused on the story with an interrruption every ten minutes.

Further, if I see any alternative to the products that were advertised, I'll be sure to buy it instead of whatever it was that was pounded into my head during the show. It was even worse than trying to watch broadcast tv, and that's pretty bad.

[just realized the main topic here is iPhone...I'm complaining about advertising on laptop/desktop environment. Same problem applies, there are way too many ads.

Mary E. Shacklett
Thinkernetter
Saturday October 27, 2012 3:10:29 PM
no ratings

For sure, advertisers risk alienation, nasimson--

but until advertisers see more users abandoning them than signing up or ordering products, they will continue to blitz us.

Page 1 of 2   Next >
Mary E. Shacklett
5
of
Mary E. Shacklett
Financial Services Policies Lag Tech Advances

12|4|12   |   2:18   |   6 comments


Regulations haven't kept up with advances in mobile devices and credit cards.
Mary E. Shacklett
Watch Your Business Secrets on Multi-Tenant Clouds

11|26|12   |   1:56   |   1 comment


Multi-tenant clouds assure security for clients, but not necessarily for their ideas. Here's one thing you should discuss with your cloud provider before you sign on.
Mary E. Shacklett
Making Project Management Work for Marketing

11|19|12   |   1:45   |   2 comments


Project management and marketing don't generally work well together, but now the cloud delivers PM software that is more compatible with marketing's creative and spontaneous nature.
Mary E. Shacklett
Enterprises Beef Up Data Recovery

11|2|12   |   2:22   |   No comments


Global enterprises are now looking beyond having just two datacenters and toward establishing multiple datacenters in different parts of the world.
Mary E. Shacklett
Making Wishes for Internet Innovation

9|19|12   |   2:07   |   11 comments


Three ways the Internet can improve over the next few years.
Mary E. Shacklett
Don’t BYOD to the Internet of Things

9|10|12   |   2:46   |   10 comments


The bring-your-own-device approach isn’t suited to monitoring of enterprise equipment and processes. In these cases, it is up to IT to come forward with gear suited to the task.
Mary E. Shacklett
Enterprises Like SaaS for Social Networking

9|6|12   |   2:04   |   8 comments


Enterprises are discovering that using social networking within the secure setting of a SaaS provider's network gives them an unusual opportunity to freely collaborate with partners, suppliers, and even competitors.
Mary E. Shacklett
Online Retailers Need to Double Down on Customer Service

8|28|12   |   1:46   |   2 comments


Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.
Mary E. Shacklett
Online Education That Benefits Enterprises

8|20|12   |   1:57   |   8 comments


Tongji University in China has teamed with local businesses in the development of a "real world" banking system that now enables students to master technical skills that are immediately transferrable to enterprises.
Subscribe me to the following:
all IETV video blogs
all Mary E. Shacklett video blogs
 
   close this box
5
of
Paul J. Fleuranges
Digital Signage Keeps NYC Subway Straphangers on Track

5|6|13   |   3:51   |   1 comment


New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
Second Shooter
Yahoo Needs Tech Leadership

10|15|12   |   2:18   |   6 comments


Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
what.the.ferraro
Talking to Siri Like Zooey

5|1|12   |   4:51   |   19 comments


Apple's newest commercial features actress Zooey Deschanel having her requests for weather, soup, and music easily fulfilled by Siri. Nicole and Kim are putting those same questions to the test.
what.the.ferraro
A Royally Ridiculous iPad App

3|23|11   |   2:23   |   9 comments


Do you want to immerse yourself in the details of the royal wedding of William and Kate, neither of whom will ever know you in real life? Well, now there’s actually an app for that. How sad.
Kim Davis
Fast Forward to the Future

4|23|13   |   2:29   |   20 comments


A look back at tech writing in the 90s makes us wonder where enterprise IT will be 20 years from now.
Kim Davis
Ladies, Your Tablet Awaits

3|21|13   |   2:22   |   37 comments


ePad Femme is the world’s first tablet “made exclusively for women.”
Second Shooter
Graphing Facebook Graph Search's Success

1|25|13   |   2:13   |   10 comments


Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
Second Shooter
I'm Socially Fragmented!

1|9|13   |   2:16   |   7 comments


You are, too, and it's going to get worse because social media firms are pulling out of sharing deals to try to own their customers instead.
Second Shooter
Apple TV: It's the Business Model

12|18|12   |   2:16   |   4 comments


Apple may want to do a TV offering, but to meet its goal it would have to address three specific issues that have been exposed by earlier attempts to make Internet TV work.
an IBM information resource
sponsored content
2pm EDT
Fri
Jun 21st
an IBM information resource
sponsored content
big blue blog
Todd Watson
Todd Watson   6/18/2013   Post a comment
The IBM Smarter Commerce Global Summit in Monaco kicked into high gear today, and we've already begun to see news emerging from that lovely city-state by the sea.
an IBM information resource
sponsored content
Expert Integrated Systems: Changing the Experience & Economics of IT
In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator.

READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE!

REGISTER HERE
Wanted! Site Moderators
Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?

Please email: moderators@internetevolution.com
Internet Evolution – not for thickies
Taking a Dim View of Home Energy Management Tech
Mary E. Shacklett
Energy consumption is a primary contributor to
global warming. At the end of 2012, 40 percent of energy consumption in the US came from commercial and residential buildings.

CLICK FOR MORE