Great video, Mary. I agree that some things can be "iterated until adequate." Other things, though, cannot. And there is always a risk involved in getting something out there half baked.
How many of us can honestly say we haven't had the experience of shoving a product or service out the door about which we still had some hesitation, only to find it return with double the amount of trouble it would have caused by being late in the first place?
Mary, I'm with you. I have issues with this whole iterate-until-adequate mind-set that seems to be pervasive these days. While I understand that "perfect is the enemy of good enough," there's a certain basic level of adequacy, below which the quickly-released information is doing more harm than good. People tend to notice when things just aren't right, and that will stick in their minds a lot longer than how quickly you got information on your new pink shoes onto the internet. The trick is finding that level of goodness that allows you to put your information out to the world without causing confusion or misinformation. You may never get it perfect, but at least try to get it right.
Now apparently the mobile platform of choice, the Apple iPhone has benefited from its sound understanding of human factors and ergonomics Ė but is this reputation threatened by a looming avalanche of advertising?
Enterprises are discovering that using social networking within the secure setting of a SaaS provider's network gives them an unusual opportunity to freely collaborate with partners, suppliers, and even competitors.
Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.
Tongji University in China has teamed with local businesses in the development of a "real world" banking system that now enables students to master technical skills that are immediately transferrable to enterprises.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
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