Companies are still getting their feet wet with social networking and what employees should and shouldn't broadcast. But they don't always involve HR and PR. Here's why they should, and what they risk when they don't.
PS: Companies that neglect to formulate social networking policies that make sense and cover the bases are likely to suffer lawsuits, business damage, and other unpleasant repercussions. Doing the diligence seems a prerequisite for any kind of success with social networking.
Great video blog and example, Mary. Social networking isn't the only way that people can misjudge their audience and cause things to go "pear shaped."
My own anecdote: Years ago, I attended a technology conference where the audience was international, including many people from the Middle East. Since this was on the West Coast, dinner was served on a large patio. Live entertainment was featured -- in the form of a gun show with pistols, rifles, etc.
Can you blame those who came from places where gunshots aren't usually a form of entertainment for getting up and leaving?
Mary, thanks for sharing this anecdote with us. This is a great example of a REAL problem a company encountered thanks to an employee's misuse of social networking. One would like to believe that people are capable of exercising common sense when it comes to deciding what to share online... but one would be very, very wrong.
Now apparently the mobile platform of choice, the Apple iPhone has benefited from its sound understanding of human factors and ergonomics – but is this reputation threatened by a looming avalanche of advertising?
Enterprises are discovering that using social networking within the secure setting of a SaaS provider's network gives them an unusual opportunity to freely collaborate with partners, suppliers, and even competitors.
Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.
Tongji University in China has teamed with local businesses in the development of a "real world" banking system that now enables students to master technical skills that are immediately transferrable to enterprises.
Michael Brutsch, a.k.a. Reddit's Violentacrez, is a creep who posted borderline kiddie porn to the Internet anonymously, and got fired when outed by a media outlet. It's a cautionary tale even for people who aren't jerks and predators.
Showing results is the best way to win over social business doubters, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution's Mitch Wagner interviewed Maida at the E2 Innovate conference.
The medical instruments manufacturer looks to metrics to quantify its social business engagement, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution editor in chief Mitch Wagner interviewed Maida at the E2 Innovate conference.
ITRC found that more than 600 security breaches took place in 2012. Flaws were found in some of the nation's most respected companies: Apple, Citibank, and Wells Fargo. So, it seems the bad guys are doing better than the men in the white hats.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
"Social Enterprise" is an increasingly trendy term, and Salesforce.com has been leading the way. At its Dreamforce conference last week, the theme was clear: From here on, enterprise applications must have social capabilities built in.
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