The Macrosite for News, Analysis and Opinion about the Future of the Internet
View by
Channel
Vblogger
Top 5 Vbloggers

Paul J. Fleuranges
Kim Davis
Executive Takes
Second Shooter
Wisdom of the Big Chair

Vbloggers A-Z

Sam Altman
Rafat Alvi
Sandeep Amar
Jart Armin
Robert D. Atkinson
David Austin
Cyan Banister
Brian Baron
David Bartlett
Genevieve Bell
Amir Ben-Efraim
Lee H. Berke
Beau Brendler
Stephen Brobst
Brown Out
Jerry Brown
David Buckholtz
Adam Caplan
Kelli Carlson-Jagersma
Dennis Carpio
Daniel Castro
Ann Cavoukian
Staci Cenis
Aneesh Chopra
Scott Clavenna
Bram Cohen
June Cohen
Perry Correll
Phillippe Courtot
Thus Spake Mr. Cramer
Jack Danahy
Jack Dangermond 		Kim Davis
Alison Diana
Gil Elbaz
John Engates
Bob Evans
Executive Takes
what.the.ferraro
TeleGraham
Jon Fisher
Paul J. Fleuranges
From the Editors
Raimund Genes
Ben Golub
Lars Härd
Not Dr. Phil
David Hayden
Swayne Hill
The Incredible Hultquist
Marianne James
Mary Jander
Chris Jones
Kevin Jones
John Kennedy
Scott Klososky
Paul Kocher
Scott Koegler
Tony Kontzer
David Koretz
Wisdom of the Big Chair
Thomas S. Kunz
Chris Laping
Eurotrash
Eugene Lee
Ginny Lee
Gideon J. Lenkey
Bill Loumpouridis
Dan MacDonald
Mary Maida
Carl Malamud
Marketing Takes
Marissa Mayer
Wayne Mekjian 		Eben Moglen
Jim Morris
Bob Moul
Ken Moy
Full Nelson
Second Shooter
Bolaji Ojo
Mike Olson
Steven Peterson
Edward Pleet
Dale Potter
Reiter's Block
Jodee Rich
Mike Riegel
Treb Ryan
Simon Saba
Rob Salkowitz
Steve Saunders' Outernet
Rachel Schiff
Mary E. Shacklett
Singer at C-Level
John Soat
The Sole Man
Cirque Du Solez
Sebastian Stadil
Marc Staimer
Thomas Steding
Richard Stiennon
Sherry Swackhamer
Sweeney Blog
Chris Tolles
Bob Tricoski
David Vellante
David Vladeck
Raymond Voelker
Mitch Wagner
Cap Watkins
Jeff White
Jane Williams
Jared Wray

The Power of Kleenex

In the past, the most powerful brands became the products that they represented, whether it was Kleenex for tissues or Coke for colas. Super brands are no different on Internet. The techniques of branding might change, but the challenges to achieving super-brand status remain the same.
no ratings
DISCUSS     Email This
8/2/2011 4 comments
Subscribe me to the following:
all IETV video blogs
all Mary E. Shacklett video blogs
only Mary E. Shacklett video blogs that match the Channels I've selected below:
 
 
  Consumer Internet   Apple
  Google   Marketing
  Retail  
 
   close this box
Current display:       newest comments first       display in chronological order
Mary E. Shacklett
Thinkernetter
Friday August 5, 2011 8:25:12 AM
no ratings

Hi Nicole,

 

One that immediately comes to mind (although there will certainly be people who disagree with me) is MySpace. It has lost the branding battle to Facebook and Twitter as I see it.

Nicole Ferraro
IQ Crew
Thursday August 4, 2011 4:24:07 PM
no ratings

Hi Mary. Thanks for the thought-provoking vblog. I'm wondering if you had any examples in mind of Internet brands that are not doing this well?

Mary E. Shacklett
Thinkernetter
Tuesday August 2, 2011 1:44:42 PM
no ratings

No, it isn't a small task, Mary--and  it is no easier in cyber.

I  have to think that being  able to nearly "morph" your brand to where it becomes  the product significantly pends on useability. 

Mary Jander
Thinkernetter
Tuesday August 2, 2011 10:42:51 AM
no ratings

Great examples and video, Mary! Examples of great brands are everywhere, and the Internet is no exception. I suppose the knack of building brands is the same whether we're in 1968 or 2011. You've got to have the ability to "reach out and touch" people's thoughts and sensibilities with something that appeals and is memorable -- and matches what the product or service does. Then you need the market position to back you up.

No small task!
Mary E. Shacklett
5
of
Mary E. Shacklett
Financial Services Policies Lag Tech Advances
12|4|12   |   2:18   |   6 comments

Regulations haven't kept up with advances in mobile devices and credit cards.
Mary E. Shacklett
Watch Your Business Secrets on Multi-Tenant Clouds
11|26|12   |   1:56   |   1 comment

Multi-tenant clouds assure security for clients, but not necessarily for their ideas. Here's one thing you should discuss with your cloud provider before you sign on.
Mary E. Shacklett
Making Project Management Work for Marketing
11|19|12   |   1:45   |   2 comments

Project management and marketing don't generally work well together, but now the cloud delivers PM software that is more compatible with marketing's creative and spontaneous nature.
Mary E. Shacklett
Enterprises Beef Up Data Recovery
11|2|12   |   2:22   |   No comments

Global enterprises are now looking beyond having just two datacenters and toward establishing multiple datacenters in different parts of the world.
Mary E. Shacklett
iPhone Pushes Mobile Ad Boundaries
10|26|12   |   2:00   |   14 comments

Now apparently the mobile platform of choice, the Apple iPhone has benefited from its sound understanding of human factors and ergonomics – but is this reputation threatened by a looming avalanche of advertising?
Mary E. Shacklett
Making Wishes for Internet Innovation
9|19|12   |   2:07   |   11 comments

Three ways the Internet can improve over the next few years.
Mary E. Shacklett
Don’t BYOD to the Internet of Things
9|10|12   |   2:46   |   10 comments

The bring-your-own-device approach isn’t suited to monitoring of enterprise equipment and processes. In these cases, it is up to IT to come forward with gear suited to the task.
Mary E. Shacklett
Enterprises Like SaaS for Social Networking
9|6|12   |   2:04   |   8 comments

Enterprises are discovering that using social networking within the secure setting of a SaaS provider's network gives them an unusual opportunity to freely collaborate with partners, suppliers, and even competitors.
Mary E. Shacklett
Online Retailers Need to Double Down on Customer Service
8|28|12   |   1:46   |   2 comments

Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.
Mary E. Shacklett
Online Education That Benefits Enterprises
8|20|12   |   1:57   |   8 comments

Tongji University in China has teamed with local businesses in the development of a "real world" banking system that now enables students to master technical skills that are immediately transferrable to enterprises.
Subscribe me to the following:
all IETV video blogs
all Mary E. Shacklett video blogs
 
   close this box
5
of
Reiter's Block
Apple's Passbook Enters Mobile Wallet Waters
6|14|12   |   3:01   |   15 comments

Apple's new operating system, iOS 6, will include Passbook, a mobile wallet application with some interesting twists.
Brian Baron
How Edmunds.com Collects Customer Information
3|18|13   |   1:15   |   No comments

Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Uses Analytics to Customize Site
3|14|13   |   0:47   |   No comments

The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Drives Conversions With Analytics
3|1|13   |   1:20   |   No comments

The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Alison Diana
Striking a Balance for Website Upgrades
1|24|13   |   1:59   |   3 comments

Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
Second Shooter
I'm Socially Fragmented!
1|9|13   |   2:16   |   7 comments

You are, too, and it's going to get worse because social media firms are pulling out of sharing deals to try to own their customers instead.
Mary E. Shacklett
iPhone Pushes Mobile Ad Boundaries
10|26|12   |   2:00   |   14 comments

Now apparently the mobile platform of choice, the Apple iPhone has benefited from its sound understanding of human factors and ergonomics – but is this reputation threatened by a looming avalanche of advertising?
Tony Kontzer
What the Apple-Samsung Verdict Means to IT
8|30|12   |   2:13   |   14 comments

The decision could discourage innovators looking to the past, and require companies to build from the ground up, leading to a new generation of stagnation in the IT world.
Mary E. Shacklett
Online Retailers Need to Double Down on Customer Service
8|28|12   |   1:46   |   2 comments

Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.
an IBM information resource
sponsored content
an IBM information resource
sponsored content
big blue blog
Todd Watson
Todd Watson   5/17/2013   1 comment
It's been 17 years since I've visited the city of Dublin, but I still have some very distinct impressions from my one and only visit.
an IBM information resource
sponsored content
Expert Integrated Systems: Changing the Experience & Economics of IT
In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator.
READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE!
REGISTER HERE
Wanted! Site Moderators
Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?

Please email: moderators@internetevolution.com
Internet Evolution – not for thickies
Keep Critical Data With a Knowledge Management System
Taimoor Zubair
Fortune 500 companies lose at least $31.5 billion a year by failing to share knowledge. A Knowledge Management System (KMS) can help companies significantly reduce these costs.
CLICK FOR MORE
Intel's Haswell On-Die GPU Is Lean, Powerful & Built for Cloud
Jason Mick
Whether you’re an engineering firm that uses CAD for parts design, or an e-business that leverages Photoshop for user-interface graphics, you likely require a modest graphics-processing unit. In the old days, this was a daunting hurdle to innovation, but today, the situation has improved thanks to technologies like NVIDIA’s GRID and Microsoft’s RemoteFX. Such virtualized graphics protocols allow you to load-balance graphics-intensive workloads from virtual desktops on a server-side graphics card.
CLICK FOR MORE
IT Suffers From Obama Admin's Jekyll & Hyde Approach to Privacy Rights
Ron Miller
Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.
CLICK FOR MORE
IT Suffers From Obama Admin's Jekyll & Hyde Approach to Privacy Rights
Ron Miller
Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.
CLICK FOR MORE
Baking Up Business With Facebook Advertising
Harry Hawk
Facebook advertising is a lightning rod. It seems neither brands nor consumers are 100 percent happy about the social media site's policies, placement, or procedures. But the real controversy about Facebook ads and promotions is over whether they work.
CLICK FOR MORE
IT Suffers From Obama Admin's Jekyll & Hyde Approach to Privacy Rights
Ron Miller
Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.
CLICK FOR MORE
Websites Should Consider Tougher ID Verification Policies
Alan Reiter
The apartment and house sharing service, Airbnb, now requires members to verify their identities by demonstrating a presence on the web, and by either scanning a government ID or entering detailed personal details. Other enterprises should take a close look at Airbnb's verification policies.
CLICK FOR MORE