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US to Top Mobile Ad Market

Japan and South Korea have a significant lead in terms of embracing mobile advertising. But eMarketer expects the US to become the world's top market for this space by the end of this year
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8/13/2012 3 comments
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  Americas   Asia-Pacific
  Marketing   Mobile/wireless
 
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Paul Korzeniowski
Thinkernetter
Tuesday August 14, 2012 6:55:20 AM
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Yes, I think observers would rate Japan and South Korea higher in terms of technical innovation. Mobile payments are one area where their solutions are more widespread. However, my sense is the gap there is closing as well.

Mary Jander
Thinkernetter
Monday August 13, 2012 1:56:34 PM
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In a way, it's interesting to hear that the US is likely to pull ahead of South Korea and Japan, given that both had much higher broadband penetration than the US for quite awhile.

No one does advertising like the Americans, and that traditional lead is extending to mobility.

Bolingbroke
IQ Crew
Monday August 13, 2012 11:37:17 AM
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Was the US topping Japan and South Korea in mobile advertising  inevitable considering the  demographics and the number of devices involved? Does this also indicate that South Korea and especially Japan are still one step ahead in the tech cultural innovation? I remember some time ago visiting Tokyo's  Akihabara district and getting the distinct feeling I had walked into the future.

Wisdom of the Big Chair
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Second Shooter
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