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TV Becomes a Healthcare Portal

Watching TV is not healthy for you, according to conventional wisdom. Well, that may soon change. Comcast and United Healthcare are now delivering diabetes prevention videos on-demand to high-risk patients. The partnership illustrates how healthcare may be delivered in the future.
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6/4/2012 14 comments
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DHagar
Thinkernetter
Friday June 15, 2012 5:00:11 PM
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That makes sense, Paul.  The more convenient and patient-oriented we are in providing information, the better the results will be.  It seems as if we are rediscovering the patient in healthcare!

DHagar

Paul Korzeniowski
Thinkernetter
Friday June 15, 2012 4:45:57 PM
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Flexiblity is also a potential issue. Rather than rushing to a doctor's office during the middle of the day. The patients can watch the content at their leisure, ideally at a time when they may be more able to consume it.  Lot of possibilities; results from these trails, which should be available in the fall, will separate the possibilities from the practicalities.

DHagar
Thinkernetter
Friday June 15, 2012 4:42:51 PM
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It's an easy point to overlook, Mary.  The AMA is setting up tools for doctors to improve healthcare "literacy" that supports patients with common language that better explains diagnoses, conditions, treatments, etc.

DHagar

DHagar
Thinkernetter
Friday June 15, 2012 4:39:07 PM
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Hi, Susan.  Great point.  By involving the family you are truly delivery health care.  This is the area that has been neglected and building a true support base is a great addition.

DHagar

Mary Jander
Thinkernetter
Friday June 15, 2012 9:22:13 AM
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Good point about legalese, Dhagar. Many doctors also simply don't have time to spend counseling and educating people about how to cope with diabetes and other kinds of chronic conditions. So I stand corrected on this.

Susan Fourtané
Thinkernetter
Friday June 15, 2012 3:15:56 AM
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Hi, DHagar! (Always nice to talk with you :) 

As I was saying in a comment below, it's also an excellent way to get family members involved in what the diabetic patient is going through. They can learn how to support him, and how to help him better. 

-Susan 

 

Susan Fourtané
Thinkernetter
Friday June 15, 2012 2:44:02 AM
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Yes, Mary. :) Also, the sense of community, and support provided is not only useful for the diabetic patients but for their family members who want to get involved, too. This helps in communication, and better undertsanding at home. 

-Susan 

DHagar
Thinkernetter
Thursday June 14, 2012 9:02:12 PM
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Susan, I fully agree.

Yes, Mary may be right that the insurers are trying to gain, but the need for patient-oriented disease and care information is great.  They are often given the technical language, which is almost legalese in its attempt to avoid risk.  The real care information is missing.

This seems like an excellent tool to provide usable information and social support in the care and management of their condition.

DHagar

Mary Jander
Thinkernetter
Thursday June 14, 2012 5:03:06 PM
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So the value would lie in the sense of support and community that the TV program offers, not necessarily in the content itself. Good point.

Paul Korzeniowski
Thinkernetter
Thursday June 14, 2012 4:29:38 PM
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It seems like the medium is the difference. Patients may not read a brochure that a doctor hands them but they might watch a reality TV show starring individuals who are in the same scenario as themselves.

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