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Make Way for Vibrating Smartphone Tattoos!

Cellphone suppliers are constantly on the lookout for ways to differentiate their wares. Nokia may be at the head of the pack when it comes to wearable devices. The company has been working on technology that notifies individuals when a call comes in by creating a tingling sensation… on their tattoos.
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4/2/2012 7 comments
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  Telecom services   Electronics
  Mobile/wireless  
 
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Ariella
Thinkernetter
Tuesday April 17, 2012 8:06:47 PM
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Tattoos are now even the subject of a TLC reality show  that has sparked some controversy from those in the industry: http://tattooroadtrip.com/blog/stop-discovery-channels-tattoo-school-tv-show/

Ariella
Thinkernetter
Tuesday April 3, 2012 12:14:32 PM
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It's not my thing either, Nicole. But I suppose it helps people feel that they are ahead of the curve that way.

 

Nicole Ferraro
IQ Crew
Tuesday April 3, 2012 10:32:03 AM
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OK good point about tattoos themselves not being so niche anymore. I probably know more people who have one than people who don't, now that I think about it. But vibrating tattoos? I can't get on board with thinking this makes any sense.

Ariella
Thinkernetter
Tuesday April 3, 2012 8:31:43 AM
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@Paul I agree. I see many people sporting tattoos, and some of them even have multiple ones on their arms, neck, legs, and who knows where under the clothes.  Is it still considered "niche" when 24% of the population falls into that category. According to this 2006 survey 24% of people 18-50 (not just the really young) have tattoos. I'd imagine the number must have gone up rather than down in the past 6 years. 

Mary Jander
Thinkernetter
Monday April 2, 2012 6:02:34 PM
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This has to be the weirdest niche market I've ever seen a firm aim for. Someone at Nokia is overthinking this.

Paul Korzeniowski
Thinkernetter
Monday April 2, 2012 12:26:43 PM
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Whether or not, tattoos are a niche or widely accepted form of self-expression would seem to depend on what age groups, one is examining. Estimates are that as many as half of those under 30 have a tattoo.  So their use is widely accepted in some age groups -- not some much in mine. In fact, Barbie now comes in a few versions where she sports one. Since the cell phone vendors are largely targeting the younger crowd, I can see why Nokia would examine this area.

The potential health risks would be one issue that has to be addressed before such products become widely used. My sense is tattoos are regulated at the state rather than the federal level, but I am not sure where these types of products would fall.

Nicole Ferraro
IQ Crew
Monday April 2, 2012 12:03:49 PM
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Paul, thanks -- you're catching all of the weird technology for us lately!

Honestly, I don't see this as a great way that Nokia is going to stand out. Tattoos themselves are a niche thing; and certainly those who would want to attach their phones to their body art would fit into an even smaller segment. Beyond that, I have to imagine there are health risks here, ones that will emerge eventually. No?

Wisdom of the Big Chair
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Wisdom of the Big Chair
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Second Shooter
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