Mary,
I agree with the disturbing part. Fascinating, I am not sure, though. Whenever I hear anything about social media scientists my hair goes punk style. The kind of conclusions to what these "scientists" arrive to seem to me more like a joke coming from somone with a little and simple brain than from someone who deserves to be called scientist.
Needless to say these social media scientists don't have my respect. On the contrary. And I am going to bite my tongue for not telling you what I really think of them.
So, someone, somewhere will be sitting at a laptop, perhaps watching a brainless TV program at the same time, comparing your social networking activity and Nicole's and hundreds of thousands of others, or maybe just a few and who is going to really check how many, and then come up with something as smart as a thesis written by an oyster.
Just please, Mary, don't make yourself a fan of Farmville and start sending Farmville updates day and night if you don't want to be reported as a terrorist attempting to humankind's wellbeing. :D
-Susan