Analytics: The Cornerstone for a Smarter Commerce Strategy Midsize companies can put the customer in the driving seat by using business analytics to mine the global social conversation for a rich stream of actionable data. 12|5|2012 9 comments
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Analytics I: Becoming a Winner in the Marketplace Rich Luciano describes the advantage small, nimble companies have in using business analytics to seize a competitive advantage. 12|5|2012 1 comment
Analytics II: Pulling Nuggets From the Data Rich Luciano shows how drilling down into the data uncovers the nuggets which lead to better, sounder decision-making. 12|5|2012 Post a comment
The growth of big-data, the BYOD phenomenon, and the popularity of social media all present challenges to the notion of defending the security perimeter.
Michael McClurg describes how midsize businesses can leverage Smarter Commerce to serve customers who are empowered by Internet and social media information channels.
Alistair Rennie, general manager of social business at IBM, discusses what it means to become a social business, what makes for a successful social strategy, and how social improves the enterprise and customer relationships.
Sean Hogan, vice president of global healthcare delivery systems at IBM, discusses the fundamental shift happening in healthcare today, how this is impacting businesses, and the role IT plays in this transformation.
Jim Comfort, vice president of global technology services, IBM, discusses the intersection of cloud computing and commerce applications and how this paves the way for better analytics.
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