Alistair Rennie, general manager of social business at IBM, discusses what it means to become a social business, what makes for a successful social strategy, and how social improves the enterprise and customer relationships.
Sean Hogan, vice president of global healthcare delivery systems at IBM, discusses the fundamental shift happening in healthcare today, how this is impacting businesses, and the role IT plays in this transformation.
The medical instruments manufacturer looks to metrics to quantify its social business engagement, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution editor in chief Mitch Wagner interviewed Maida at the E2 Innovate conference.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Big-data has become a big point of emphasis for many businesses. While the technology is available to deploy these applications, the needed personnel often is not. As a result, analytic engineers' salaries have blown past the six-figure mark, and hiring these experts has become a challenge for IT managers.
Linux Journal recently released its 2013 Readersí Choice Awards. As an Ubuntu convert in recent years, I was glad to see Ubuntu took the top spot for "Best Linux Distribution" (at 16 percent, edging out Debian, which took 14.1 percent).
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