Sean Hogan, vice president of global healthcare delivery systems at IBM, discusses the fundamental shift happening in healthcare today, how this is impacting businesses, and the role IT plays in this transformation.
Alistair Rennie, general manager of social business at IBM, discusses what it means to become a social business, what makes for a successful social strategy, and how social improves the enterprise and customer relationships.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providersí ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
If youíre around and online tomorrow, and you have some free time, AND youíre interested in the topic of content marketing, you might want to check out IBMís Livestream of the Brand Innovatorsí Content Marketing Summit.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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