Alistair Rennie, general manager of social business at IBM, discusses what it means to become a social business, what makes for a successful social strategy, and how social improves the enterprise and customer relationships.
Sean Hogan, vice president of global healthcare delivery systems at IBM, discusses the fundamental shift happening in healthcare today, how this is impacting businesses, and the role IT plays in this transformation.
If you listen to the hype, clouds are everywhere. But if you look at the data, it turns out most customers say they still wouldn't use cloud computing for mission-critical apps or data. What's holding them back? Fritz investigates.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Many CIOs are findng themselves in the midst of a "cloud honeymoon," with little empirical data available about how cloud should perform and with other C-level executives just happy to have cloud. But this is likely to end in the next 18 months, when the hard questions about cost savings, agility, and speed of deployment begin to emerge.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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