Alistair Rennie, general manager of social business at IBM, discusses what it means to become a social business, what makes for a successful social strategy, and how social improves the enterprise and customer relationships.
Sean Hogan, vice president of global healthcare delivery systems at IBM, discusses the fundamental shift happening in healthcare today, how this is impacting businesses, and the role IT plays in this transformation.
Netflix seemed to be a threat to all of TV, but with the current quarterly earnings report, it sure doesn't look as if that's true now. Netflix really proves that even Internet viewing of video isn't immune to profit and other business issues. This is a lesson we need to learn if we want a viable online video model.
Yahoo's new CEO can't go back to what Yahoo was; that's how it got to what it is! Instead she has to look at something that Yahoo has always rejected, which is a relationship with the telcos and cablecos. They'd love a partner in creating service applications.
If you’re around and online tomorrow, and you have some free time, AND you’re interested in the topic of content marketing, you might want to check out IBM’s Livestream of the Brand Innovators’ Content Marketing Summit.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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