Digitizing the Role of the CMO - Executive Takes

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As the social Web reinvents the way businesses operate and manage customer relations, the role of the chief marketing officer is rapidly evolving as well. Richard Brandon, CMO of MLL Telecom, discusses the ways social media have and have not factored into his role, as well as the challenge of leveraging the Web to serve a targeted audience.

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1/6/2011 Post a comment

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Tags: Executive Analysis, Marketing, Social Networking

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