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Locked Handsets Aren't the Problem – Subsidies Are the Problem

Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
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Written by Tom Nolle
3/13/2013 10 comments
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  Consumer Internet   Enterprise IT
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Tom Nolle
Thinkernetter
Tuesday March 19, 2013 4:24:30 PM
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There's a natural break on that behavior too, Kim; the guy who cuts below cost withers and dies.  Ultimately the market weeds out extreme behavior, but it's better for regulations to build safety nets around the fatal decisions so nobody falls in!

As far as "other ways", the difficulty in differentiating phone service in a meaningful way is the reason why we have so much emphais on handset deals.

Tom

Kim Davis
Thinkernetter
Tuesday March 19, 2013 4:20:35 PM
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The thing is, if consumers can pressure vendors to cut prices unconditionally, then that's exactly what they're going to do.  Vendors need to find other ways to make customers loyal.

Tom Nolle
Thinkernetter
Tuesday March 19, 2013 4:06:49 PM
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I think regulators would step in on that one pretty quickly, Mitch.  There's no justification for it and the consumer's benefit is obvious.  The problem here is that it is unfair to get, hypothetically, a couple hundred dollars off a handset on the condition you stay with a given operator, and then switch.  Right now, the ambiquity in just when it's fair to demand unlocking makes things hard.  How do you make a phone "conditionally unlocked"?  The FCC has been looking at the subsidization issue anyway, on the grounds it discriminates against smaller operators who can't cut deals with the handset vendors.

Tom

Mitch Wagner
Thinkernetter
Tuesday March 19, 2013 3:55:11 PM
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Even without subsidies, the telcoms might choose to lock their handsets. There would be no disadvantage to them for doing so. 

Tom Nolle
Thinkernetter
Tuesday March 19, 2013 2:41:34 PM
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If we presumed a world without subsidies, then there would be no need to lock a handset to recovery a subsidy, and there would be no valid push-back against regulations to demand all handsets be "unlocked" period.  As soon as you have a subsidy, you have the valid presumption that the operator paying it can insist the customer stay with them long enough to recover the subsidy.  How long is that?  Even if there were a specific contract period, the operator could argue that they actually presume that the customer will stay longer in the way they calculate the deal.  That makes it hard to define just when it's reasonable to say that the phone could be unlocked, and the FCC isn't going to get involved in mediating every one of the deals.

Another quote from ALW ("Jesus Christ Superstar"):  "It doesn't help us if we're inconsistent, they only need a small excuse to put us all away!"

Tom

Tom Nolle
Thinkernetter
Tuesday March 19, 2013 2:37:41 PM
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Thanks, Mitch; I was a lad when I read it and I didn't know where it came from!

Tom

Mitch Wagner
Thinkernetter
Tuesday March 19, 2013 1:54:04 PM
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Interesting perspective as always! But can't both handset locking and subsidies be problems? Why do we need to pick one or another?

Mitch Wagner
Thinkernetter
Tuesday March 19, 2013 1:53:36 PM
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That was The Space Merchants, by Frederik Pohl and C.M. Kornbluth. A satire of the ad industry, published in 1953 and still relevant today. Pohl is still alive, past 90, still writing, and he blogs at "The Way the Future Blogs." I think his last novel came out in 2011. 

Tom Nolle
Thinkernetter
Wednesday March 13, 2013 11:34:03 AM
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That's a great analogy, Bilingbroke!  I also recall an old scifi story where marketers created products that produced cravings for the next of their products, which then produced another.  Drink a blitz and it makes you want a zippie, which makes you crave hammies, which make you thirsty for a blitz!  They called it a "circular trust"!

Tom

Bolingbroke
IQ Crew
Wednesday March 13, 2013 11:13:22 AM
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Tom, in a way it reminds me of the robber baron cable/wireless companies who got together and carved up ( locked ) locales leaving most of us with no real choice and a technology lagging well behind much of the world.

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