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Firefox OS Points to Possible New Directions for Google

A "Chromephone" would allow Google to regain the control it lost from Android.
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Written by Tom Nolle
3/4/2013 6 comments
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  Consumer Internet   Telecom infrastructure
  Telecom services   Electronics
  Google   Mobile/wireless
 
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Joanne Goldman
Thinkernetter
Friday April 12, 2013 11:16:20 AM
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But if the market decides that apps are the most important feature of their mobile devices, then Android is Google's trump card.

I think your point, mhhfive, is to first look at what these devices are actually used for today, and what consumers want to use them for tomorrow.  This will largely determine Google's direction.

Tom Nolle
Thinkernetter
Thursday April 4, 2013 9:26:39 AM
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That's what I'm thinking re featureChromePhone, mhhfive.  I think Google would want to keep that space very separate from Android so taking Chrome there would make more sense.

 

Tom

mhhfive
IQ Crew
Tuesday April 2, 2013 8:30:45 PM
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Chrome and Android have recently been melded together under the same division at Google... so does that mean a Chromephone is inevitable? It depends. The Chromebook Pixel line looks like Google is emulating Apple a bit with a kind of "we control hardware and software design" philosophy -- whereas the Android platform looks more like a "let's let developers go crazy and we'll worry about reigning them in later" design philosophy. 

The strategy seems to be to throw everything at the wall and see what sticks. So if people seem to want hardware that has been optimized for its OS (and be damned if the functionality of it suffers), then Google has that covered by ChromeOS. But if the market decides that apps are the most important feature of their mobile devices, then Android is Google's trump card.

So there might be a possibility for a chromephone that's basically a smarter featurephone that only does web apps. But in any event, Google needs to ramp up its Motorola supply chain to be able to develop and design cost effective and desirable phones -- no matter what OS they run.

Mitch Wagner
Thinkernetter
Monday March 4, 2013 3:01:32 PM
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Makes sense. I don't think we actually disagree about protecting the ad business. That's why Google didn't -- and doesn't -- want Apple to have a monopoloy in smartphones. 

Tom Nolle
Thinkernetter
Monday March 4, 2013 1:30:12 PM
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I have a bit of a different view of Google's directions.  I think that first and foremost they act to defend their ad business, which could have been threatened had Apple turned the smartphone business into their own little walled garden.  So if you take Android as a way of insuring that smartphones don't end up validating an exclusive business model for a competitor, then "Chromephone" might be something similar in the featurephone space, and at the same time a way of making an end-run around Apple, who isn't all that happy with dumbing down phones.

Tom

Mitch Wagner
Thinkernetter
Monday March 4, 2013 12:52:58 PM
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An interesting bit of speculation indeed!

It's likely that Google's strategy with Android was simply to keep Apple from getting a monopoly in smartphones. That goal has been achieved, and more. So a person has to wonder what's going to come next for Google and Android. 

The introduction of the Pixel Chromebook and other chromebooks, acquisition of Motorola, development of Google Glass, demonstrate that Google wants its own hardware line. it can do that with Android simply by turning Motorola into a premier distributor of Android phones. No "Chromephone" need apply. 

On the other hand, Google's history with Android and Chrome indicates that it has no compunctions about introducing products that, at least at first, compete with each other. So why not a third mobile OS?

Second Shooter
5
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Second Shooter
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5
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Second Shooter
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Wisdom of the Big Chair
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Reiter's Block
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Second Shooter
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