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YouTube Payment Plan Could Get Complicated

YouTube's move to a partial pay-for-view model could help relieve a dearth of good new content but it could also complicate debates in many parts of the world over payment by content providers for delivery of their material to customers.
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Written by Tom Nolle
2/4/2013 5 comments
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Mitch Wagner
Thinkernetter
Tuesday February 5, 2013 8:43:58 AM
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Yes, but the content on YouTube, Vimeo, DailyMotion, etc., all tends to be either 2-7 minutes long, or pirated. Those services still haven't quite made the leap to consistently good longform video that's also legal. 

Kim Davis
Thinkernetter
Monday February 4, 2013 3:57:31 PM
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Tom, I'm not sure I accept the premise that there's a dearth of good content.  Purely anecdotally, I'm conscious that YouTube, not to mentio Vimeo, DailyMotion, and the rest, have all kinds of content I'd love to watch -- I just don't have time.

But I'm grateful, in any case, for your explanation of the move towards charging content providers for access to distribution.  Very interesting.

Mitch Wagner
Thinkernetter
Monday February 4, 2013 12:35:58 PM
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Good point. So it sounds like as much a question of psychology and perception as reality, then. Ads are not perceived as paymentin the same way that cash is. Thanks!

Tom Nolle
Thinkernetter
Monday February 4, 2013 12:27:02 PM
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It's more complicated to share ad revenue sources because they're not direct payments, and there's also more public understanding of the notion that if somebody "pays" for something then how that payment is divided among those who provide the something is a fair question.  For example, Netflix has generated more pressure and issues in settlement than Hulu's basic service did, or than "ordinary" YouTube does.

Tom

Mitch Wagner
Thinkernetter
Monday February 4, 2013 12:18:46 PM
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The number of I Love Lucy reruns I'm willing to watch is none. :)

 I'm wondering why charging subscriptions for content creates payment problems but ads don't. Either way, the publisher is getting paid -- either by the subscriber or by the advertiser.

Second Shooter
5
of
Second Shooter
Argument Over Top-Level Domains Is 'Stupid'

4|11|13   |   2:07   |   3 comments


The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Second Shooter
Locked Handsets Aren't the Problem – Subsidies Are the Problem

3|13|13   |   2:09   |   10 comments


Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
Second Shooter
Firefox OS Points to Possible New Directions for Google

3|4|13   |   2:08   |   6 comments


A "Chromephone" would allow Google to regain the control it lost from Android.
Second Shooter
Terrorists Attack Our Refrigerators!

2|28|13   |   2:22   |   No comments


50 billion household devices will be on the Internet by 2020, according to Cisco. And we're hearing foreign governments are hacking our infrastructure. Surely our refrigerators are next!
Second Shooter
It's Not Tablets That Threaten the PC

2|13|13   |   2:21   |   8 comments


Blaming the PC's gloomy future on tablets is an oversimplification.
Second Shooter
Google's Larry Page: We Are Living in Uncharted Territory

1|29|13   |   2:11   |   7 comments


That's what Larry Page said on Google's earnings call, referring to the conjunction of mobile and the cloud. Well, let's chart it then! We need to be thinking about an Internet where 90% of our traffic goes to 70 destinations within 40 miles of us.
Second Shooter
Graphing Facebook Graph Search's Success

1|25|13   |   2:13   |   10 comments


Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
Second Shooter
Europe Considers One Network to Cover them All

1|17|13   |   1:45   |   12 comments


EU operators are considering joining up to create a pan-European network to reduce competitive overbuild and cost. This might lower costs and focus operators on higher-level, more interesting services.
Second Shooter
Content Wars Will Define 2013

1|14|13   |   2:07   |   6 comments


2013 will see resolution of the conflict between content delivery systems such as Netflix and content providers, including broadcast TV networks.
Subscribe me to the following:
all IETV video blogs
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   close this box
5
of
Second Shooter
Google's Larry Page: We Are Living in Uncharted Territory

1|29|13   |   2:11   |   7 comments


That's what Larry Page said on Google's earnings call, referring to the conjunction of mobile and the cloud. Well, let's chart it then! We need to be thinking about an Internet where 90% of our traffic goes to 70 destinations within 40 miles of us.
Second Shooter
Firefox OS Points to Possible New Directions for Google

3|4|13   |   2:08   |   6 comments


A "Chromephone" would allow Google to regain the control it lost from Android.
Wisdom of the Big Chair
Reaping the Benefits of Software-Defined Networks

1|28|13   |   2:20   |   No comments


Software-defined networks, which deliver virtualization functions to enterprise networks, have the potential to dramatically change network design and significantly reduce costs and maintenance.
Second Shooter
Europe Considers One Network to Cover them All

1|17|13   |   1:45   |   12 comments


EU operators are considering joining up to create a pan-European network to reduce competitive overbuild and cost. This might lower costs and focus operators on higher-level, more interesting services.
Second Shooter
Good News: Streaming Video Could Be Coming to Rural Areas

1|10|13   |   2:16   |   9 comments


But the bad news is rural Internet providers might need to take a walled-garden approach.
Wisdom of the Big Chair
Rural Areas Still Lack Broadband

12|7|12   |   2:22   |   16 comments


Many enterprises view high-speed broadband connections as ubiquitous. Yet in about 20 percent of the country, businesses and their employees do not have access to even DSL connections. This shortcoming diminishes enterprises' ability to support their employees.
Second Shooter
Moratorium on Internet Regulation Could Be Dangerous

12|6|12   |   2:15   |   No comments


Congress is considering a bill to extend a moratorium on Internet regulation changes for two years. But with issues like service quality, cloud performance, and privacy looming, we risk contaminating the Internet with fraud.
Second Shooter
Don't Be Scared of the ITU

12|4|12   |   2:04   |   8 comments


The risk of the ITU taking over the Internet is overblown. First, it's almost certain its goals are simply to create orderly interconnect and settlement. Second, how good a job has ICANN done anyway? If we don't like international control we should clean up our own processes in both governance and interconnect!
Mitch Wagner
I Love Google+, I Hate Google+

11|12|12   |   3:03   |   3 comments


Google+ has great community, but the technology is driving me crazy.
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