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Yahoo Needs Tech Leadership

Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
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Written by Tom Nolle
10/15/2012 6 comments
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Mary Jander
Thinkernetter
Monday October 15, 2012 3:29:09 PM
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Spot on, Tom. Absent some dramatic innovation in Yahoo's actual product lines and services, I don't have much faith that this latest CEO can get the job done, either.

Tom Nolle
Thinkernetter
Monday October 15, 2012 5:04:52 PM
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There are so many cases in tech these days when I feel the company has a clear path forward to at least a good shot at success, and doesn't take it.  In this case the only saving grace (sort of) is that I'm not sure whether they're taking such a path or not.  They could be planning something smart, but I don't see the value in hiding that if there IS such a plan!

Tom

Mary Jander
Thinkernetter
Monday October 15, 2012 5:08:42 PM
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Yes, Yahoo could be hiding something great. But I really don't think so. And it may not be the fault of the CEO. The board and other powers that be at Yahoo could be holding the company back or insisting on the wrong direction. It's taken more than one person to make Yahoo a coporate Greek tragedy; it's going to take significant corporate change to take it in another direction. I'm still skeptical.

Kim Davis
Thinkernetter
Monday October 15, 2012 5:30:49 PM
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Marissa Mayer has a solid tech background, doesn't she?  She joined Google as an engineer.  Is she too remote from the tech cutting edge to provide leadership now?

Mary Jander
Thinkernetter
Monday October 15, 2012 5:37:50 PM
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That's just it, Kim. I'm wondering whether anybody can lead Yahoo at this point.

Tom Nolle
Thinkernetter
Monday October 15, 2012 6:56:51 PM
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All companies generate a culture through their historical practices and their hiring, and eventually they end up with a stamp on their thinking.  That may be the case with Yahoo.  Still, my own experience tells me that companies that are willing to be aggressively different can almost always do something to change their fortunes.  I think Mayer's big test is whether she can force the board to give her the room to succeed.  Otherwise, she's the latest victim.

 

Tom

Second Shooter
5
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Second Shooter
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Second Shooter
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2013 will see resolution of the conflict between content delivery systems such as Netflix and content providers, including broadcast TV networks.
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5
of
Second Shooter
Twitter Tweaks Twist Facebook?

9|20|12   |   2:07   |   8 comments


Twitter's changes are clearly aimed at being more Facebook-like, and this is because both companies are vying to serve the mobile social network market. But can that market work for anybody, given how difficult it is to push ads to social-update readers?
Second Shooter
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1|25|13   |   2:13   |   10 comments


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Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
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