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Apple Tablets Still Rule the Mobile Market

Apple is falling further behind in the smartphone space but it looks as if Google is falling behind in the tablet world, and that may be the most important device in the mobile market. But there's still time for Google to catch up.
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Written by Tom Nolle
8/22/2012 17 comments
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  Apple   End-User Productivity
  Google   Mobile/wireless
 
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Current display:       newest comments first       display in chronological order
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Susan Fourtané
Thinkernetter
Wednesday September 12, 2012 2:04:43 AM
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Hi, Paul! 

"The average smartphone user really does not allow price to dictate their choice of smartphone brand. It is all about convenience and applicability."

Yes, exactly. Apple products may be expensive, but they deliver the best to the customer. Then you know your investment is worth it. 

-Susan 

Susan Fourtané
Thinkernetter
Wednesday September 12, 2012 1:57:55 AM
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Great, Tom! We'll continue the conversation then. 

-Susan 

Tom Nolle
Thinkernetter
Tuesday September 11, 2012 6:23:12 PM
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That's interesting, Kim.  My own wondering was whether Amazon was giving the product away to promote the platform!  If so, they're REALLY smart.

Tom

Kim Davis
Thinkernetter
Tuesday September 11, 2012 5:10:38 PM
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Looks like Amazon is making another pitch at the mobile market, although I think it's clear that their target is the leisure/consumer segment, not enterprise.  It intrigues me that Apple is selling primarily a platform, Amazon primarily product through a platform -- allowing it to practically give the platform away.

Tom Nolle
Thinkernetter
Tuesday September 11, 2012 11:02:28 AM
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So do I, Susan, and I plan to vblog on my views on the topic too!

 

Tom

Susan Fourtané
Thinkernetter
Tuesday September 11, 2012 10:43:13 AM
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I guess you meant the iPhone 5, Tom? Yes, I agree about the cloud. Tomorrow is the big day, and many of the questions will be answered --I hope. 

-Susan 

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Hi, Paul; let me deal with both your posts with a combined response since I think the issues are related!

I think the big issue with Apple in the smarthone space is that their model relies on being an early style-setter in a new device market.  Smartphones aren't new devices, and thus they needed tablets.  However, you can't keep pushing new devices indefinitely, especially when (as I commented on Susan's early post) the real goal of the user is to obtain an experience that's really likely to be run in the cloud.  Apple's win in court may help direct competition but it may also accelerate a notion of focusing on hosted features rather than on device elements, since that focus would likely bypass most of Apple's patents.

With regard to pricing, I think that early adopters typically have atypical value propositions, which leads them to new products more quickly.  Apple has kept the smartphone edge among buyers who are not price sensitive, but Android is exploiting the reality that most buyers are.  No matter how useful something is, you don't buy it if you can't afford it.  Apple has to be sure it doesn't become the phone/tablet provider to the elite, because there aren't enough of them and the number isn't growing.  To win, you need to win in a growth market.

Tom

Tom Nolle
Thinkernetter
Tuesday September 11, 2012 9:43:37 AM
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That's the key question, Susan, especially given that Apple is about to announce the iPad 5 (supposedly) and that Amazon has just brought out the Fire HD and is said to be readying a smartphone.

We may be moving to a point where all of our appliances are just windows through which we see our virtual world; that the world itself lives in and is constructed from the cloud.  That would mean that the cloud becomes the real value and not the window, which could work for Apple if they want to expand their tablet success and press it against Android in the phone space.  It could also work against them if Amazon decided to flex its cloud muscle through Fire HD and its new data plan, then build on that with a FirePhone.

Tom

Paul Whyte
Researcher
Monday August 27, 2012 8:03:58 PM
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Smartphones are what Economists described as ostentatious goods. The average smartphone user really does not allow price to dictate their choice of smartphone brand. It is all about convenience and applicability. Users will give a damn about how a low a price the Kindle fire is going for, if they don't get from the Kindle fire what they  normally should expect in smartphone, market value will definitely not go up.

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Hi Tom,

Very surprised to learn from your vblog that Apple is falling behind in the smartphone space. Do you think this is a tactical and strategic shift by Apple in order to consolidate its dominance in the Tablet space? Which of the two markets i.e. Smartphone or Tablets does hold the greater promise?

On the basis of the verdict that was reached in favor of Apple, do you think it is advantage Apple in the smartphone space?

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Second Shooter
5
of
Second Shooter
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4|11|13   |   2:07   |   3 comments


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3|13|13   |   2:09   |   10 comments


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1|25|13   |   2:13   |   10 comments


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1|17|13   |   1:45   |   12 comments


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Second Shooter
Content Wars Will Define 2013

1|14|13   |   2:07   |   6 comments


2013 will see resolution of the conflict between content delivery systems such as Netflix and content providers, including broadcast TV networks.
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5
of
Wisdom of the Big Chair
Mobile 3D Coming to Videoconferencing

9|7|12   |   1:59   |   No comments


Google recently filed patents for 3D videoconferencing features that run on mobile devices. How well will they play?
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8|30|12   |   2:13   |   14 comments


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7|31|12   |   2:52   |   15 comments


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what.the.ferraro
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6|29|12   |   4:03   |   36 comments


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Second Shooter
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6|15|12   |   2:08   |   3 comments


Verizon's one-data-plan-for-all-devices could revolutionize mobile data by making it practical to have multiple devices share a plan, and thus encourage users to cellular-equip all their portable appliances.
Reiter's Block
Apple's Passbook Enters Mobile Wallet Waters

6|14|12   |   3:01   |   15 comments


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Wisdom of the Big Chair
Smartphone Download Time Poised to Increase

3|27|12   |   2:14   |   2 comments


To date, smartphone apps have only been able to work with 50Meg chunks of information. Well, recent technical advances have been able to boost that number to 4Gbytes. Consequently, developers will be able to work with more complex data types. But will wireless networks be able to handle the additional traffic?
what.the.ferraro
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Are you officially done interacting with society? There's a hat for that.
Wisdom of the Big Chair
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1|20|12   |   2:30   |   6 comments


As smartphones and tablets forge into the mainstream, vendors can begin work on the next big wave: wearable devices. Apple and Google are two of the heavyweights reportedly investing time, effort, and money here. This broad category spans the range from devices that can be worn like watches to computers integrated with people's clothing.
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