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Google & Facebook: Beware Yahoo!

Yahoo's problems may be due to bad management in part, but they're also due to the fad nature of online advertising. It's easy to make costly mistakes here. Google and Facebook should beware.
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Written by Tom Nolle
4/5/2012 9 comments
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magneticnorth
IQ Crew
Monday April 30, 2012 4:05:27 AM
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If we're talking about business, I'd say it's the bottom line. That goes for both content and social. On one hand, it can be revenue directly from content or social. On the other hand, it can be revenue for other companies, from which they earn some part. F & G already do the latter. I wonder if they can make money out of the former.

Tom Nolle
Thinkernetter
Friday April 6, 2012 11:56:17 AM
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I just hope it's not smellavision!  Actually I think we already know; it's what Google is calling "augmented reality".

Tom

Kim Davis
Thinkernetter
Friday April 6, 2012 11:34:18 AM
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Anyone who finds out what comes after social is certainly on the money.  Another question on my mind: what comes after content?

Tom Nolle
Thinkernetter
Thursday April 5, 2012 6:57:48 PM
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To what it was?  Never.  They got in the habit of making mistakes, and the odds are they'll never break it.


Tom

Kurtkeys
IQ Crew
Thursday April 5, 2012 5:43:19 PM
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Hi Tom,

My question to you has nothing to do with Google or Facebook avoiding pitfalls. Is yahoo coming back or not?

Tom Nolle
Thinkernetter
Thursday April 5, 2012 4:43:13 PM
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I agree, Kim, with one qualification, which is that they'd better figure out what comes after social before they mess up search.  It's already too late for them to figure out social.

Tom

Kim Davis
Thinkernetter
Thursday April 5, 2012 4:24:49 PM
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I'm struck by your thought that it only takes a few mistake to send enterprises like Google and Facebook down the wrong track.  I do believe, however - and I've written recently - that Google had better stop messing around with search until it figures social out.  If it becomes a second rank search engine, as well as a second rank social platform, it's in serious trouble.

Tom Nolle
Thinkernetter
Thursday April 5, 2012 4:02:48 PM
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I do, Mary.  I think an incumbent with cash reserves and a brand can nearly always reverse a decline, even a deeper and later one than this.  BUT, and that's the big qualification, they have to harness a radical shift to make that happen, not try to manage their way out with incremental steps.  That's always a challenge for a new CEO.

Tom

Mary Jander
Thinkernetter
Thursday April 5, 2012 3:36:40 PM
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So Tom, do you think Yahoo can reverse the process of decline? Or is it now a matter of managing that decline?

Second Shooter
5
of
Second Shooter
Argument Over Top-Level Domains Is 'Stupid'

4|11|13   |   2:07   |   3 comments


The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Second Shooter
Locked Handsets Aren't the Problem – Subsidies Are the Problem

3|13|13   |   2:09   |   10 comments


Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
Second Shooter
Firefox OS Points to Possible New Directions for Google

3|4|13   |   2:08   |   6 comments


A "Chromephone" would allow Google to regain the control it lost from Android.
Second Shooter
Terrorists Attack Our Refrigerators!

2|28|13   |   2:22   |   No comments


50 billion household devices will be on the Internet by 2020, according to Cisco. And we're hearing foreign governments are hacking our infrastructure. Surely our refrigerators are next!
Second Shooter
It's Not Tablets That Threaten the PC

2|13|13   |   2:21   |   8 comments


Blaming the PC's gloomy future on tablets is an oversimplification.
Second Shooter
YouTube Payment Plan Could Get Complicated

2|4|13   |   2:10   |   5 comments


YouTube's move to a partial pay-for-view model could help relieve a dearth of good new content but it could also complicate debates in many parts of the world over payment by content providers for delivery of their material to customers.
Second Shooter
Google's Larry Page: We Are Living in Uncharted Territory

1|29|13   |   2:11   |   7 comments


That's what Larry Page said on Google's earnings call, referring to the conjunction of mobile and the cloud. Well, let's chart it then! We need to be thinking about an Internet where 90% of our traffic goes to 70 destinations within 40 miles of us.
Second Shooter
Graphing Facebook Graph Search's Success

1|25|13   |   2:13   |   10 comments


Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
Second Shooter
Europe Considers One Network to Cover them All

1|17|13   |   1:45   |   12 comments


EU operators are considering joining up to create a pan-European network to reduce competitive overbuild and cost. This might lower costs and focus operators on higher-level, more interesting services.
Second Shooter
Content Wars Will Define 2013

1|14|13   |   2:07   |   6 comments


2013 will see resolution of the conflict between content delivery systems such as Netflix and content providers, including broadcast TV networks.
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5
of
Second Shooter
I'm Socially Fragmented!

1|9|13   |   2:16   |   7 comments


You are, too, and it's going to get worse because social media firms are pulling out of sharing deals to try to own their customers instead.
Second Shooter
Graphing Facebook Graph Search's Success

1|25|13   |   2:13   |   10 comments


Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
Second Shooter
Twitter Tweaks Twist Facebook?

9|20|12   |   2:07   |   8 comments


Twitter's changes are clearly aimed at being more Facebook-like, and this is because both companies are vying to serve the mobile social network market. But can that market work for anybody, given how difficult it is to push ads to social-update readers?
Second Shooter
Thoughts on Google Knowledge Graph

8|15|12   |   2:14   |   2 comments


Google's Knowledge Graph concept of returning the "right answer" might change the Internet if it becomes a common practice, but it could also contaminate the answers with commericalism or hurt Google's own business. Can they navigate these choices?
Kim Davis
Brute Force Reputation Management

3|29|12   |   03:24   |   10 comments


Want to learn how to be a cult leader on the Web? Take a cue from Mark Hamilton, who overwhelms Google Search with his legion of domain names.
Wisdom of the Big Chair
A 'Heads Up' on Google Glasses

3|5|12   |   2:27   |   8 comments


Google is reportedly working on a pair of Android glasses that will use a low-resolution built-in camera to monitor the world in real time and overlay information about locations, surrounding buildings, and friends who might be nearby. Interested?
what.the.ferraro
Google Pushing Users Onto Google+

1|24|12   |   02:11   |   15 comments


Larry Page is "super excited" now that people are getting Google+ accounts whether they like it or not!
Beau Brendler
Revolving Door Shows Stakes in New Domains Game

11|7|11   |   1:55   |   3 comments


As ICANN's former board chairman grabs a plum job with a domain seller, we're left to wonder just how many new registrations are "defensive," claimed by companies worried about protecting their brands.
Mary E. Shacklett
The Power of Kleenex

8|2|11   |   2:27   |   4 comments


In the past, the most powerful brands became the products that they represented, whether it was Kleenex for tissues or Coke for colas. Super brands are no different on Internet. The techniques of branding might change, but the challenges to achieving super-brand status remain the same.
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