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iPhone? More Like iPhony!

People are right to be disappointed by Apple's iPhone 4S announcement, but not because of the phone itself. Rather, they should be disappointed with Apple's lack of innovation with iCloud.
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Written by Tom Nolle
10/5/2011 10 comments
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Tags: Apple, Cloud, Google, Mobile/wireless ...
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  Apple   Cloud
  Google   Mobile/wireless
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Current display:       newest comments first       display in chronological order
Tom Nolle
Thinkernetter
Wednesday October 5, 2011 4:38:29 PM
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I think Amazon is definitely a potential player in services, Kim; their Silk positioning gives them an entree.  The question is whether they're prepared to go beyond browser augmentation.  One thing to watch is whether they do a 3G version of Fire.  Without it, things like LBS may be problematic for them because they could cover people only in hotspots.

Tom

Kim Davis
Thinkernetter
Wednesday October 5, 2011 4:30:45 PM
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Isn't there now another competitor to set alongside Google?  Amazon seems to have got the message very clearly that we're now in the business, not of devices, but of services.  And with its extensive cloud holdings it seems well placed to deliver services - especially valuable retail opportunities - from the Amazon Cloud direct to a range of appliances, including but not restricted to the Amazon tablet.

Tom Nolle
Thinkernetter
Wednesday October 5, 2011 3:11:41 PM
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That would give a whole new athletic dimension to pocket dialing for sure!

Tom

Ariella
Thinkernetter
Wednesday October 5, 2011 3:10:02 PM
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What do you mean we are not going to have Dick Tracy watches? I was looking forward to that. Actually, some of the devices envisioned in fiction have been achieved. The only thing no one seems to have bothered with is a shoe phone. It had a rotary dial, as I recall.

Tom Nolle
Thinkernetter
Wednesday October 5, 2011 2:05:52 PM
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It's seemingly unlike them, Nicole; they've been so innovative recently.  It makes me wonder whether they understood the appliance space in particular but not the market in general, particularly when it was their action that brought all this about!

Tom

Nicole Ferraro
IQ Crew
Wednesday October 5, 2011 12:53:32 PM
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Ah, thanks so much for the response Tom. I completely see your point now, and I agree that this is hardly an innovative effort in an area where Apple should seek to emerge as a dominant player. Disappointing, indeed!

Tom Nolle
Thinkernetter
Wednesday October 5, 2011 12:40:33 PM
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Sure thing, Nicole.  The iCloud is a backup site (like Live) and also provides Live-like synch, though obviously to more device types since Apple has a broader portfolio.  It's including cloud apps like Google's Apps does.  Thus, it's really not offering stuff that's all that different from competitors.  Like Google Apps, iCloud seems to be working to provide "productivity" or personal computing tools online for appliances.  Like Live, it seems to be looking at media and content enhancements to online services.  Again, nothing that different.  The cross-point to me is that Microsoft saw Live as a way to get a foothold in the online world, Google sees Apps as a counterpunch against Microsoft, and Apple seems to see iCloud as a little of both those things.  Apart from everything else, you can't counterpunch with two different opponents!

Tom

Nicole Ferraro
IQ Crew
Wednesday October 5, 2011 12:30:52 PM
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Hey Tom. Thanks for your take on this! I'm curious as to why you call iCloud a cross between Google Apps and Windows Live. Could you shed a bit more light on that comparison?

Tom Nolle
Thinkernetter
Wednesday October 5, 2011 11:18:02 AM
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I think that Apple has to think outside the iTunes box for services, Mary.  As mobile devices (that obviously Apple pioneered) proliferate, we build them into our daily lives and in doing so we open markets to new service ideas.  They have that "locate friends" service now, for example.  I think that it's those kinds of services that the iCloud has to offer and not just content upload and storage and sync, or sales, or whatever.  Amazon with Kindle Fire introduced the notion of the cloud as a kind of browser assistant.  Apple needed to do that, and more, and that's what I think they missed in their announcement--not just iPhone 5.

 

Tom

Mary Jander
Thinkernetter
Wednesday October 5, 2011 11:08:09 AM
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Excellent point on the emphasis -- or lack of proper emphasis -- in Apple's announcement. Cloud service should be a priority for Apple now if it wants to sustain its momentum. But isn't it limited by content providers' issues, such as unresolved copyright problems, etc.?

Second Shooter
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5
of
Reiter's Block
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Todd Watson   6/18/2013   Post a comment
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