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Facebook's New Friends Lists Make Things Awkward

Facebook's "Improved Friends Lists" are rolling out, but they're very different from Google+ Circles. The latter are like private labels; you're the only one who sees them. The former are like rooms you can invite visitors to, where they see you and each other. Google's approach is better.
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Written by Tom Nolle
9/19/2011 6 comments
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  Consumer Internet   Web 2.0
  Google   Social Networking
  Stupid  
 
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Mary Jander
Thinkernetter
Monday September 19, 2011 5:28:49 PM
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Google allowing Google+ to lose momentum is so typical. It shows me that Google still hasn't learned the value of follow through. Why don't they see what they are doing to the company by stalling on so many fine projects?

Nicole Ferraro
IQ Crew
Monday September 19, 2011 4:45:00 PM
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You may be right, Kim. What you describe is not too different than what we saw with MySpace, which tried repeatedly to redefine and redesign itself to be more like Facebook. It failed consistently and we know the rest.

Kim Davis
Thinkernetter
Monday September 19, 2011 12:39:35 PM
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Although Google+ may have lost its initial momentum, I think the spectacle of Facebook stumbling in its wake, trying to implement similar functions in the usual clumsy way is more embarrassing.  It gives the impression that Facebook's strategy for the future is "Do whatever Google+ does, more or less as well as we can while retaining our distinctive, clunky, hard-to-use, inflexible interface."

Nicole Ferraro
IQ Crew
Monday September 19, 2011 11:07:49 AM
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It was very difficult for me to cough up that bit of kudos for Google+, so it makes me feel better to now agree with you that the product has been in test mode too long. I think Google is doing its product a disservice and it's losing momentum. We'll see, though.

Tom Nolle
Thinkernetter
Monday September 19, 2011 10:37:50 AM
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The sense I have, Nicole, is that their "lists" is just a Groups retread and so it inherits all the limitations of the past.  They may be trapped in their own legacy issue set; first it's hard from a technical perspective to change how something works when people are already using it.  Second, their monetization may depend on the broader socialization that their way could afford.  The goal for them is buzz around a post, and they could be right in assuming that knowing the group/list context would promote that.  The problem is that it defeats the whole segmentation notion of the feature.

Google+ has its own issues; as I said at one point in the past, it's been in test mode too long!

Tom

Nicole Ferraro
IQ Crew
Monday September 19, 2011 10:13:30 AM
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I don't understand why Facebook always follows the same pattern when it comes to new feature releases. I feel like step one in the release is unrolling something with a flaw that everyone is going to hate. In this case that flaw is the fact that Friends will be able to tell how you've grouped them. I am sure users will rise up against this, and then Facebook will be faced with the decision of whether to change it or not. This is always how it goes.

With that in mind, I noticed the option for list-making, and I am not comfortable using it as it is right now. I don't like that it's entirely transparent to everyone on Facebook who users chose to share certain content with. I hate the whole thing. In this way, you're right, Google+ Circles is better for users.

Second Shooter
5
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Second Shooter
Argument Over Top-Level Domains Is 'Stupid'

4|11|13   |   2:07   |   3 comments


The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Second Shooter
Locked Handsets Aren't the Problem – Subsidies Are the Problem

3|13|13   |   2:09   |   10 comments


Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
Second Shooter
Firefox OS Points to Possible New Directions for Google

3|4|13   |   2:08   |   6 comments


A "Chromephone" would allow Google to regain the control it lost from Android.
Second Shooter
Terrorists Attack Our Refrigerators!

2|28|13   |   2:22   |   No comments


50 billion household devices will be on the Internet by 2020, according to Cisco. And we're hearing foreign governments are hacking our infrastructure. Surely our refrigerators are next!
Second Shooter
It's Not Tablets That Threaten the PC

2|13|13   |   2:21   |   8 comments


Blaming the PC's gloomy future on tablets is an oversimplification.
Second Shooter
YouTube Payment Plan Could Get Complicated

2|4|13   |   2:10   |   5 comments


YouTube's move to a partial pay-for-view model could help relieve a dearth of good new content but it could also complicate debates in many parts of the world over payment by content providers for delivery of their material to customers.
Second Shooter
Google's Larry Page: We Are Living in Uncharted Territory

1|29|13   |   2:11   |   7 comments


That's what Larry Page said on Google's earnings call, referring to the conjunction of mobile and the cloud. Well, let's chart it then! We need to be thinking about an Internet where 90% of our traffic goes to 70 destinations within 40 miles of us.
Second Shooter
Graphing Facebook Graph Search's Success

1|25|13   |   2:13   |   10 comments


Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
Second Shooter
Europe Considers One Network to Cover them All

1|17|13   |   1:45   |   12 comments


EU operators are considering joining up to create a pan-European network to reduce competitive overbuild and cost. This might lower costs and focus operators on higher-level, more interesting services.
Second Shooter
Content Wars Will Define 2013

1|14|13   |   2:07   |   6 comments


2013 will see resolution of the conflict between content delivery systems such as Netflix and content providers, including broadcast TV networks.
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Kim Davis
How Salman Got His Name Back

11|17|11   |   2:02   |   5 comments


Congrats to the best-selling author who persuaded Facebook to allow him to register an account as Salman, rather than under his "real" but never used name, Ahmed Rushdie.
what.the.ferraro
Interpretive Recitations of Reactions to New Facebook

9|22|11   |   02:49   |   23 comments


Based on reactions in Nicole's Newsfeed, everyone hates this version of Facebook. This should matter to Facebook now that there's a real competitor on the scene named Google+.
Kim Davis
Google Plus Social! Wow!

6|29|11   |   2:37   |   5 comments


Google has launched a trial version of its social site, the Google+ Project. Kim is enthusiastically unenthused.
Steve Saunders' Outernet
Google's Anti-Social Network

10|21|10   |   1:29   |   11 comments


Google's Vic Gundotra wants to invite you to his party. Second prize? Two Google parties.
what.the.ferraro
A Different Kind of Klout Score

6|1|12   |   3:16   |   11 comments


A new Website will let you know how annoying you are on Twitter. Finally, a rating system that makes sense!
what.the.ferraro
Google+ Age Minimum Makes No Difference

1|31|12   |   2:29   |   22 comments


If you're worried sick about 13-year-olds now being allowed on Google+… don't be. Here's why.
what.the.ferraro
Google Pushing Users Onto Google+

1|24|12   |   02:11   |   15 comments


Larry Page is "super excited" now that people are getting Google+ accounts whether they like it or not!
Mary Jander
Performance Reviews Get Crowdsourced

12|21|11   |   2:25   |   3 comments


There's a trend underway to make employee performance reviews everyone's business – letting peers, customers, and direct reports in on rating people's daily doings. Mary gives this a thumbs down.
what.the.ferraro
Happy Automated Holidays From WalMart

12|9|11   |   3:08   |   13 comments


Introducing Shopycat, a Facebook app for sort of maybe determining what to buy your friends and family for the holidays. Analytics at its finest? Not so much.
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