ICANN's plan to create new top-level domains doesn't do the Internet user community any good. Instead, it puts companies at risk of having trademark names held hostage, and it lines ICANN's pockets. Guess what the motivation is here!
It is no doubt going to be a mess Kim. But won't copy rights, etc. enter into this? I seem to remember in the early days of the domain registration game that folks were registering all kinds of company names, etc. and those company sent the lawyers after the squatters. I was never sure if it was the legal threat and a nice payment that won or what. These big companies could no doubt cause incredible legal bills for squatters...
I think that's ICANN's hope, Kim, which is frankly what I resent. With TLDs being purchased mostly by corporations in this new game, you can make almost 200 grand every time you come up with a name somebody wants to protect. As I noted below, just doing ".apple" isn't enough; they'd have to do ".iphone" and ".ipad"...you get the picture. I'm amazed that people aren't up in arms over this, particularly the big players who are facing an enormous total financial risk. And if ICANN drops the fees, then it gets cheap enough for any squatter or hacker to buy a TLD. We never should have done this!
I think many organizations will nevertheless want to protect their brand going forward: there may be unforeseen benefits. Yes, it could cost up to half a million dollars, but that's a small price for some. I can see an argument for the fees being scaled to level the playing field.
That's the knot of it, JC. If there's any measurable risk and no measurable benefit, then it's a bad idea. Note that ICANN says the application fees are non-refundable too!
I understand why this is happening (to a point) but I have my doubts and feel that it is likely to lead to more domain issues and more laywer fees. And sadly, it won't provide much value to consumers or the small business owner.
Could Sony go out and just purchase the TLD .sony? and then not need to worry about it?
I would say that a .sony would be the way to go. But, at what price? If I were Sony I'd be willing to pay quite a sum for that option, but only if it was guaranteed that all the .whatever's were included.
I have to look at owning a web domain as an extension to a brand name or name of and entity. Kind of like putting a trademark on a name.
There is nothing to stop someone from paying Google to display their website on the top of a search list using the right keywords. So, .com is only valued by the perception of the public. Will that value in the future be gold or gravel? Those that don't know much about domain names really don't care except that familiar names such as .com, .net, .gov and so on provide an element of safety.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
50 billion household devices will be on the Internet by 2020, according to Cisco. And we're hearing foreign governments are hacking our infrastructure. Surely our refrigerators are next!
YouTube's move to a partial pay-for-view model could help relieve a dearth of good new content but it could also complicate debates in many parts of the world over payment by content providers for delivery of their material to customers.
That's what Larry Page said on Google's earnings call, referring to the conjunction of mobile and the cloud. Well, let's chart it then! We need to be thinking about an Internet where 90% of our traffic goes to 70 destinations within 40 miles of us.
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
EU operators are considering joining up to create a pan-European network to reduce competitive overbuild and cost. This might lower costs and focus operators on higher-level, more interesting services.
A new deals Website, Bevvy helps you obtain your nightclub benefits discreetly by using a secret password. (Shhhh… don't tell Bevvy, but Kim thinks this is pretty dumb.)
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
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