I'm thinking that although Google seems to be setting up for a direct payment scheme with it's OS, it may not be as a "free will" payment system. At some point, internet consumers will be forced to pay to reach an html address or to receive a video, or story.
Once the large monolith companies gain enough clout, political and economically, they will pretty much force users to pay up. Although the first Direct Payment Systems might be a hundreth of a penny for a story, photo, or search, they will certainly increase as time passed.
Think about your cable or satellite tv bill. An increase every year after an initial "give away" introductory offer.
Google is really positioned to make direct pay work some time in coming years I would think.