Americans' Views of Internet Behavioral Targeting - Robert D. Atkinson

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A new poll shows that a majority of Americans don’t like behavioral targeting on the Internet, even when it’s done anonymously. But the poll is seriously flawed in that it did not ask Americans about the tradeoffs involved. If we are to make good public policy with regard to the Internet and privacy, it’s important to have a debate that explores all aspects of the issue. This poll failed to do that.

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Written by Robert D. Atkinson

10/23/2009 2 comments

Channel: Consumer Internet, Telecom services
Tags: Americas, Government

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Behaviorial Targeting

javeriayounes

IQ Crew

Monday March 14, 2011 6:10:54 AM

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An eye opening post for the adertisers who still believe that they can lure in people with target marketing, there is a huge and complicated privacy issue involved here. Everything about the research findings from a research perspective must be understood — sample size, motivation of the universities to produce this study, conditions of questioning, etc.

Without knowing more about this survey, I can say the findings don’t surprise me. If I was asked, “do you want websites to know more about you so you could get better ads or offers?” I would say “no” every time. Why? Web ads are terrible, and the only time they seem targeted are when they seem creepy

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garbage in, garbage out

Mary Jander

Thinkernetter

Tuesday October 27, 2009 11:20:04 AM

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Wow. Thanks for calling this to our attention, Rob. It's clear to see that there's a need to examine what we are letting businesses get away with, and how things fall through the cracks -- perhaps inadvertently, perhaps not.

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Robert D. Atkinson

Robert D. Atkinson
Net Neutrality Needs a Miracle, or a Holbrooke
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As the recent Google-Verizon agreement shows, the net neutrality debate is so bogged down by partisan politics that it may require the conflict resolution skills of Richard Holbrooke.

Robert D. Atkinson
Internet Contrarians Begone!
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Rob Atkinson calls for an end to the new trend of 'Internet contrarians' who detail the so-called problems caused by the Internet as a way to get more media attention.

Robert D. Atkinson
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Robert D. Atkinson
YouTube & Italy
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The conviction of three Google execs in Italy will have a chilling effect on the Internet, says Ron Atkinson and his tie.

Robert D. Atkinson
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Digital piracy is growing. It's time to fight back, says Robert Atkinson.

Robert D. Atkinson
Why Doesn't the US Have Any Mobile Wallets?
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Robert D. Atkinson
America Has Much to Learn About Digital Piracy
11|18|09 | 2:09 | 1 comment

The US loses about $20 billion a year on pirated software, movies, and music. But public policy can help stem the tide of digital theft. For example, France has recently passed a 'three strikes and you’re out' law, whereby if after two warning letters an individual continues to download pirated software then his Internet access will be cut off. US policy makers should consider adopting similar policies.

Second Shooter
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5|10|10 | 2:12 | 6 comments

Microsoft's browser market share is falling sharply. Apple is being looked at by the FTC. Are we exchanging one market shark for another, or are we worried about nothing? The Internet itself may be policing anti-competitive policies for us.

Sweeney Blog
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12|1|09 | 2:32 | 8 comments

As long as the feds require treating all Internet traffic identically, online video will maintain sub-standard quality.

Steve Saunders' Outernet
The Coming Internet Bubble: Part 2
Part 2 of 2 | See complete series
10|16|09 | 3:38 | 19 comments

How do you recognize an Internet bubble when you see one? Saunders explains how all bubbles have four symptoms in common – and takes a swipe at Google and Twitter into the bargain.

Second Shooter
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Second Shooter
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2013 will see resolution of the conflict between content delivery systems such as Netflix and content providers, including broadcast TV networks.

Wisdom of the Big Chair
Rural Areas Still Lack Broadband
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Many enterprises view high-speed broadband connections as ubiquitous. Yet in about 20 percent of the country, businesses and their employees do not have access to even DSL connections. This shortcoming diminishes enterprises' ability to support their employees.

Second Shooter
Moratorium on Internet Regulation Could Be Dangerous
12|6|12 | 2:15 | No comments

Congress is considering a bill to extend a moratorium on Internet regulation changes for two years. But with issues like service quality, cloud performance, and privacy looming, we risk contaminating the Internet with fraud.

Beau Brendler
If ICANN Goes Away, So Will Participation
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ICANN is in a crisis. But if it goes away, so will its unique "multistakeholder model," which allows Internet users to participate alongside business, government, and industry.

Second Shooter
AT&T Creates More Neutrality Confusion
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The AT&T notion of letting some apps "buy" the data for its users seems inconsistent with the neutrality principles designed to keep big sites from dominating the Internet. Is the principle wrong, or is AT&T's policy wrong? We need a consistent position here.

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Americans’ Views of Internet Behavioral Targeting