I wouldn't say RIM is suffering from a lack of marketing, but from a lack of innovation. That's especially sad because RIM is supposed to be an innovator. It was. But as I said in the video, that's history.
RIM had a certain amount of arrogance, thinking that its operating system and hardware were so wonderful that they could be improved incrementally, and didn't need dramatic changes.
RIM was, in some respects, like Nokia -- a great global handset manufacturer that didn't recognize its operating system (Symbian) was too long in the tooth. Interestingly, MeeGo, which Nokia dropped for Windows Phone, might have been a great OS, but it was too long in coming.
RIM still is doing a very good business overseas, especially in emerging markets. But even there it's being hammered by Android, the iPhone and cheaper Chinese phones.
RIM certainly has a massive fan base, especially overseas. However, that base has been eroding because except for push e-mail and BlackBerry Messenger, the BlackBerry just isn't as feature-rich and powerful as the iPhone and Android phones.
I'm not sure that RIM can stem the tide. By the time the new BB10 phone is available, many fans already got disgusted with RIM and moved to other devices. That goes for RIM developers, too.
By the way, I know Nicole answered your question about reading the mobile site on a computer -- www.internetevolution.com/mobile. However, there's a "trick" for being able to enter comments. See the URL that I have in the first paragraph? There's "mobile/" there. If you want to write a comment, you have to delete either "mobile/" or "/mobile" to see the comments navigation text.
Great video blog, Alan! IMO, unless RIM takes out these two, who admittedly had great accomplishments in the past, I think we'll be seeing RIM sold for parts within two years.
Sad that another great Canadian tech company is biting the dust. It may be a lesson for Canadian marketers, who aren't known for their aggressive follow-through. How can they compete against the Americans without that?
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