I like Jet Blue's offering as you can watch from the back of headrest (no laptop needed). They offer 6 first run movies for each filght over 2 hours for $5.99 inside US. The movies are free on international flights. Also the offer Jet Blue TV Plus for free which includes cable tv and some interestiong programming from the New York Times and theatrical content from the Broadway channel.
That's a good idea about airport malls. I didn't even think about it. I've bought a few things at airports, besides food/snacks and books. I think I once bought a headset at an airport when I was about to go on a long trip.
Airlines could partner with specific airport shops for deals. But I suspect that the first coupons might be airline-related, such as discounts on WiFi, onboard good and future flights.
Obviously the airlines get a cut of the WiFi and video fees, but at least this service also benefits passengers, as you noted.
I haven't seen airlines offering any mobile coupons, although it's such a natural that perhaps some are and I just haven't read about it. Some airlines are testing and using mobile barcodes for boarding passes, but that's about it.
It looks good so far. With 100 movies and TV shows, and, I assume, more to come, it certainly will give passengers more choices than the standard fare.
But the American Airlines press release said the prices for movies and TV shows were "introductory," and I hope they won't be increased in the near future. Also, I hope the the extra time for watching the videos won't be shortened or decreased.
Offering a coupon for free WiFi is a good idea, although it's not a permanent inducement.
Also, if lots of passengers use WiFi, perhaps the quality of the streaming will be awful!
Businesses helped neighbors with Internet access and mobile device charge-ups during Sandra. Following that example, enterprises should consider preparing Internet disaster plans to help the public during disasters.
A survey by JD Powers found that customer interest in product features is lessening as phones evolve. Rather than features, price is driving purchases, and that change could have a dramatic impact on how IT departments secure these devices.
The drive to stream TV directly to HD sets, to tablets, or to PCs in the home may create a broader demand for streaming, and this could create a major new source of traffic pressure on mobile networks, mobile pricing, and mobile service policies.
Today's infants quickly move from the womb to a touchscreen. A survey by Common Sense Media found that half of children under eight years old access a mobile device like a smartphone, a video iPod, or a tablet; and experts are mulling the ramifications of this.
Mobile TV is everywhere, and yet, nowhere. Nobody uses it – because the handsets aren't good, the pricing is too high, and the coverage is not good enough. But Qualcomm's FloTV Personal TV aims to change all of that.
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