The QR codes on Ford Focuses (Foci?) were for a game. Scan all five, collect a badge and be entered in some stuff, like two tickets to the Webby Awards and one free night at a hotel. Rather a poor prize, if you ask me.
I'm no counterfeit expert, but I suspect that QR codes themselves are so low-tech and easy to replicate that they wouldn't be an anti-counterfeit measure. Only if the QR code was specially designed with some high tech materials might it be useful.
But there are some many other techniques, that I don't know if QR codes would make a difference.
Before screwing around with QR codes, the U.S. first should print coins that actually show what they're worth! The U.S. is one of the few countries (I think) that doesn't print the denomination on its coins -- just to have fun with foreigners.
However, I do like the idea of QR codes on coins pointing to relevant information about the coins. It's another way to get more educated.
If the only purpose of QR codes is to point to a deskop Web site, it's not a big deal, except that a snapping a photo of a long URL is faster.
The more interesting aspects of QR codes are for providing useful and/or entertaining information, such as easy integration of contact data, pointing to a Web page that's optimized for phones and for a specific purpose or opening a video.
Businesses helped neighbors with Internet access and mobile device charge-ups during Sandra. Following that example, enterprises should consider preparing Internet disaster plans to help the public during disasters.
A survey by JD Powers found that customer interest in product features is lessening as phones evolve. Rather than features, price is driving purchases, and that change could have a dramatic impact on how IT departments secure these devices.
The iPad Mini is the latest iteration of the exploding tablet category. Because most tablets are WiFi-only, they create a new kind of mobile network. The problem is that we don't have issues like roaming and security defined for this new world.
Now apparently the mobile platform of choice, the Apple iPhone has benefited from its sound understanding of human factors and ergonomics – but is this reputation threatened by a looming avalanche of advertising?
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