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Tweeting for Customer Support

When Reiter gets incensed over incompetent Verizon FiOS order-taking and support, he broadcasts it via Twitter. Did it do any good? How should your company offer Twitter support? Watch this for all the answers.
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Written by Alan Reiter
11/18/2009 2 comments
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  Consumer Internet   Enterprise IT
  Telecom services   Web 2.0
  Americas   Executive Analysis
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Alan Reiter
Thinkernetter
Saturday June 5, 2010 5:11:45 PM
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Hi javeriayounes,

I view my Twitter feeds every day, usually multiple times a day, because I follow tech experts and the information and URLs can be useful.  I mostly tweet to publicize my writing, but not much personal stuff.

However, as many businesses are finding out, a single tweet or blog post -- magnified by many people commenting -- can certainly help or harm a business.  As I wrote, I was helped by Verizon when I wrote a few tweets about the awful service as I was trying to get a FiOS order correctly entered.

javeriayounes
IQ Crew
Saturday June 5, 2010 5:28:49 AM
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Though i am not a huge Twitter fan i find it a great platform for the customers to vent out their anger and make complaints. I find it interesting that many customers now actively use the social site as a pressure tactic to get the company to listen to their complaints and take appropriate measure to rectify the same. Many of those customers are, in effect, jumping the queue, getting their issues resolved ahead of customers who contact an organization via email, and sometimes, faster than those who call a company's contact center.

Though the poor customer always runs the risk of being sued over his/her complaint, it makes sense to word the complaint in a more meaningful and constructive way, to protect their right while lodging it.

Reiter's Block
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Reiter's Block
Free BlackBerry 10 Phones for Enterprises

1|18|13   |   3:06   |   No comments


Enterprises that fulfill certain requirements may receive a free BlackBerry 10 phone as part of RIM's new BlackBerry 10 Ready Program.
Reiter's Block
New Mobile Tech Lets Employees Do More With Less Power

1|8|13   |   3:04   |   8 comments


With the huge number of mobile devices available, IT departments need to consider how much computing power employees need, and in what form.
Reiter's Block
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11|20|12   |   3:05   |   No comments


LED lightbulbs will be used not only for home and business lighting automation, but possibly also for locating shoppers inside stores and transmitting data at hundreds of megabits per second.
Reiter's Block
Enterprises Kick In to Help During Disasters

11|8|12   |   3:12   |   2 comments


Businesses helped neighbors with Internet access and mobile device charge-ups during Sandra. Following that example, enterprises should consider preparing Internet disaster plans to help the public during disasters.
Reiter's Block
Amazon's Kindle Whispercast Targets Enterprises

10|29|12   |   3:05   |   No comments


Amazon's Kindle offerings typically are aimed at consumers, but its new Whispercast content management service is for businesses and non-profits.
Reiter's Block
Microsoft's Tips for Testing Windows 8

10|19|12   |   2:59   |   2 comments


Enterprises testing or deploying new software, including Windows 8, might be interested in Microsoft's suggestions for IT departments.
Reiter's Block
iPhone Maps Fiasco Teaches Universal Lesson

9|26|12   |   3:15   |   36 comments


The Apple Maps fiasco raises questions for enterprises about how they handle application development and launches.
Reiter's Block
Google Introduces Handwrite

7|31|12   |   2:52   |   15 comments


Google's new Handwrite beta service allows you to enter search terms by writing with your finger on a touch screen. It's fairly accurate.
Reiter's Block
Google Wallet’s WiFi Problem

7|26|12   |   3:00   |   4 comments


Alan had to "fix" Google Wallet with a minor change to his phone's settings, and that doesn't bode well for a trouble-free mobile payments experience.
Reiter's Block
IT Should Evaluate On-Screen Keyboards

7|19|12   |   3:01   |   9 comments


On-screen keyboards are getting a lot more complicated, and IT departments should consider evaluating them.
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The Incredible Hultquist
Tweet Less, Get More Clicks

11|9|09   |   2:24   |   1 comment


Evidence shows that you can tweet too much. Sites and services like Twitter and Facebook are a good place to reach your audience, but think quality over quantity.
Steve Saunders' Outernet
The Coming Internet Bubble: Part 2

Part 2 of 2   |  
See complete series
10|16|09   |   3:38   |   19 comments


How do you recognize an Internet bubble when you see one? Saunders explains how all bubbles have four symptoms in common – and takes a swipe at Google and Twitter into the bargain.
Steve Saunders' Outernet
The Coming Internet Bubble: Part 1

Part 1 of 2   |  
See complete series
10|14|09   |   1:54   |   16 comments


The sky is falling! And in other news, Saunders explains why he’s predicting a second Internet bubble – this one based around the current craze for social media.
Mitch Wagner
LinkedIn Will Be the Last Social Network Standing

8|31|12   |   2:34   |   15 comments


While Facebook and Twitter get more attention, LinkedIn's going to be the long-term winner.
Reiter's Block
The Web Needs National Grammar Day

2|29|12   |   2:59   |   56 comments


March 4 is National Grammar Day, and you enterprise and consumer bloggers need to pay attention.
The Incredible Hultquist
Social Networks & Hiring Pitfalls

10|16|09   |   2:16   |   5 comments


More companies are trolling social networks to find and vet potential job candidates. Beware the pitfalls of blurring the line between personal and professional lives.
Second Shooter
Locked Handsets Aren't the Problem – Subsidies Are the Problem

3|13|13   |   2:09   |   10 comments


Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
Wisdom of the Big Chair
Rural Areas Still Lack Broadband

12|7|12   |   2:22   |   16 comments


Many enterprises view high-speed broadband connections as ubiquitous. Yet in about 20 percent of the country, businesses and their employees do not have access to even DSL connections. This shortcoming diminishes enterprises' ability to support their employees.
Mitch Wagner
TweetDeck Gets a Second Life

11|5|12   |   9:54   |   13 comments


A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
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Alison Diana
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
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