@nasimson: That's awful about your friend! Yes, not only are Google/Gmail ads often irrelevant and silly, but they can also be offensive. Did you see last week or the week before that Google put an advertisement up for discounted cruise vacations, over a video of that sinking cruise ship? Mortifying!!!
Nicole you spoke my mind, google actually makes it so annoying for the user that they do not even bother reading the whole headline let alone open the mail.Smart analytics arent all that smart at goog as one of my friend's relative realised when he received a sponsored e mail offering creamation service because he received message of condolences on his mother's death. The ad was in bad taste because the person is a muslim . I think google needs to look into and reconsider its ad placement strategy because this contextual placement of ad is completely off mark.
@cjon: Thanks for the comment! To answer your question, yes. Here's how Google's support page puts it: "Gmail can show your ads when your keywords match words used in a person's emails (contextual targeting), or if you've added Gmail as a placement to your ad group (placement targeting)."
"Contextual targeting," though, is not working! It doesn't work to target certain words without understanding the sentiment behind them. And, it's really not "contextual" advertising, if they're targeting certain words. In fact, they're discarding the context. It's just bad.
I think your closing statement is spot on Nicole! I have noticed that the relevance of these ads is often perfectly irrelevant.
Is this part of the google ad words model? I have clientele who ask how they can reach search relevance with engines like google, et al. With this being the case, how good a case are they making for targeted ad words and the like?
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
Google's Knowledge Graph concept of returning the "right answer" might change the Internet if it becomes a common practice, but it could also contaminate the answers with commericalism or hurt Google's own business. Can they navigate these choices?
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