Exactly. A Malcolm Gladwell book pointed that exact frame of thought out. When in groups, we humans become dumber. Not because of osmosis but because of the desire to want to be on board and fit in. The same can be said for alot of smart people in a board room.
Interesting theory, pcharles. I still don't see how whole groups of marketers could be so deluded. But hey, groups are known to be deluded from time to time for sure. All it takes is a kind of herd mind, with no one raising questions, for whatever reason.
Sometimes, 'market research' can be seen as a just feedback and not a fully tried and tested plan. Most of the time, if you just ask someone if they think your idea is good 70-80% of people will respond positively just because
a) They do not fully understand your idea b) They just want to make you feel good about yourself
So their idea of market research might have been either of those options. Which would explan how they ended up in this boat.
Certainly someone, somewhere along the line had to mention that the emperor had no clothes! I still find it strange that no one seems to have bothered to do the slightest bit of market research about this poorly planned product. What a folly.
"...when the company was doing its horribly misinformed planning?"
Well, I bet they didn't think it was misinformed planning at the time. They probably did like most tech venturitas and thought they had the next big thing. There was no way it couldn't be a hit. Well it COULD, but not for long since no one actually wanted it that bad.
Oh, yes, Dream Chaser. You're absolutely right that the Peek people saw Twitter's rise as their opportunity to create something that would profit off of its popularity. Many developers did this as well with various apps. Two observations here: 1. If you're going to hitch your wagon to someone else's business, it should be with a product that makes sense and demonstrates an understanding of the market (i.e., not a single-purpose device that does something people can already do with almost any other device they own); 2. Perhaps it's not the wisest thing in the world to create a business based off of another business that doesn't actually have a revenue stream of its own.
Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
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