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Google Couture

Let's save everyone from overexciting themselves: Google's new site Boutiques.com will do nothing to revolutionize e-retail. Sorry.
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Written by Nicole Ferraro
11/18/2010 7 comments
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  Consumer Internet   Web 2.0
  Google   Retail
 
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Current display:       newest comments first       display in chronological order
lek1981
IQ Crew
Tuesday November 30, 2010 7:56:05 PM
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One more step toward hive mentality pretty soon we will be dressing like the Borg on Star Trek!

Nicole Ferraro
IQ Crew
Thursday November 18, 2010 5:44:39 PM
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Chris, you could at least upgrade to a spork. You deserve it!

Nicole Ferraro
IQ Crew
Thursday November 18, 2010 5:43:44 PM
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JC Cameron, exactly! I'm not asking anyone to hate it, but jeez why do so many reporters feel the need to fall all over themselves whenever a product or site comes out of Google? I feel like some of these reporters need to take a few breaths into a paper bag before sitting down to write.

Mary Jander
Thinkernetter
Thursday November 18, 2010 4:02:10 PM
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I am totally intrigued by the idea of an online support group that can read my mind.

Listen, fashion is about hype. It's supposed to be over the top! This isn't to say I'm a fan of  Boutiques.com or would ever spend time there. This comes under the heading of "time wasting."

JC Cameron
IQ Crew
Thursday November 18, 2010 1:30:08 PM
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I read (some of) that article before seeing your response and had many of the same incredulous thoughts.  Talk about hyping someting up way beyond what is appropriate.  There's some cool technology there but seriously, why so much hyperbole?

-jc

Chris Poley
Thinkernetter
Thursday November 18, 2010 10:57:40 AM
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For someone who combs their hair with a teaspoon and owns shoes older than Google, I think I'll pass, thank you. 

Michael Bennett Cohn
Thinkernetter
Thursday November 18, 2010 10:57:12 AM
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What I don't see mentioned in any of the hype pieces is the most interesting question, to me anyway. How will Boutiques be integrated with Google's other products? Say you're gmailing or gchatting with your bestie about that new sweater that you can't do without. What are the chances that it's going to be featured the next time you log into Boutiques?

what.the.ferraro
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what.the.ferraro
Siri vs. Google Voice Search

6|29|12   |   4:03   |   36 comments


Nicole and Kim have heard the news that Google's new mobile OS, "Jelly Bean," has a voice assistant that's poised to defeat their precious Siri. It's time for another test!
what.the.ferraro
Welcome to the Facepen

6|8|12   |   2:53   |   25 comments


Facebook may need a stronger business model, but making it easier for children to join the site isn't the answer to its ad revenue woes.
what.the.ferraro
A Different Kind of Klout Score

6|1|12   |   3:16   |   11 comments


A new Website will let you know how annoying you are on Twitter. Finally, a rating system that makes sense!
what.the.ferraro
Talking to Siri Like Zooey

5|1|12   |   4:51   |   19 comments


Apple's newest commercial features actress Zooey Deschanel having her requests for weather, soup, and music easily fulfilled by Siri. Nicole and Kim are putting those same questions to the test.
what.the.ferraro
An App to Control Your Dreams? Dream On!

4|20|12   |   2:44   |   17 comments


The Dream:ON app, intended to influence dreams, has kept Nicole awake most of this week. Woe is her.
what.the.ferraro
Gmail Ads Are Really Bad

4|13|12   |   3:05   |   17 comments


Gmail ads were supposed to get better. What happened?
what.the.ferraro
Abusing the Facebook Files

3|30|12   |   2:35   |   21 comments


Some employers are asking potential hires for their Facebook passwords so they can investigate their accounts. This is insane.
what.the.ferraro
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3|14|12   |   2:53   |   25 comments


Is Siri's incompetence worth suing Apple over? Some seem to think so.
what.the.ferraro
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3|6|12   |   3:15   |   4 comments


At the IBM Pulse conference, executives urged attendees to stop being guided by hype and start thinking about the cloud and other enterprise "toys" in terms of their own business outcomes.
what.the.ferraro
Goodbye, Real Life. Hello Video in a Hat

3|2|12   |   2:36   |   18 comments


Are you officially done interacting with society? There's a hat for that.
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what.the.ferraro
Navigate the Indoors With Google. Yay?

12|1|11   |   03:03   |   16 comments


Google Maps 6.0 helps users navigate indoor locations like IKEA and airports. While this sounds good, Nicole fears it will also breed dumber humans who bump into each other a lot, or something.
Second Shooter
Location-Based Nightmare?

8|20|10   |   2:09   |   6 comments


Location-based services could be combined with ad malware to facilitate targeting of demographic groups such as young females, creating a safety and privacy risk.
Steve Saunders' Outernet
The Death of Anonymity: Part 4

Part 4 of 4   |  
See complete series
10|29|09   |   1:40   |   8 comments


In the final episode of this series about the death of Internet anonymity, Saunders describes how the Internet of the future will start to attain a level of intelligence that requires no human intervention. Scary.
Steve Saunders' Outernet
The Death of Anonymity: Part 3

Part 3 of 4   |  
See complete series
10|28|09   |   1:35   |   4 comments


What can users today do to protect their online privacy? The simplest and most obvious option is to not use the Internet – at all. However, once all digital information is consolidated over the Internet, trying to protect digital identity by simply unplugging from the Internet becomes impossible – a fact that has manifest implications for civil liberties, Saunders says.
Steve Saunders' Outernet
The Death of Anonymity: Part 2

Part 2 of 4   |  
See complete series
10|27|09   |   2:08   |   9 comments


By 2011 the number of Internet-connected sensors will exceed 1 trillion, making your chances of doing anything or going anywhere unnoticed pretty much zero. Saunders talks about how the 'sensortization' of the Internet is eliminating the traditional divide between online and offline populations.
Steve Saunders' Outernet
The Death of Anonymity: Part 1

Part 1 of 4   |  
See complete series
10|26|09   |   1:29   |   13 comments


The 20th Century Internet was characterized by the ability to interact with other people and information on the Internet largely without anyone knowing who you were. The Internet of this century, conversely, will be defined by identity. Saunders explains how Internet users are unwittingly contributing to the demise of the anonymous Internet.
Steve Saunders' Outernet
Search Inversion & Profiling: Part 3

Part 3 of 3   |  
See complete series
10|21|09   |   1:40   |   No comments


Steve Saunders talks about the risks inherent in uncontrolled, widespread profiling of Internet users, and how one day this practice could form the basis of a new industry, the Outernet, which in economic terms will have outgrown the commercial value of the Internet itself.
Steve Saunders' Outernet
Search Inversion & Profiling: Part 2

Part 2 of 3   |  
See complete series
10|20|09   |   1:29   |   1 comment


Search companies and social networks are collecting incredibly detailed information about their users, says Steve Saunders, who predicts that these 'profiles' could one day become commodities to be bought and sold by companies on 'profile markets' or 'identity exchanges’ – the digital DNA equivalents of the financial and commodities exchanges on which stocks, oil, and gold are traded.
Steve Saunders' Outernet
Search Inversion & Profiling: Part 1

Part 1 of 3   |  
See complete series
10|19|09   |   1:52   |   6 comments


One of the most important Internet issues of all time is being ignored by the media. In this three-part video series Steve Saunders explains how search companies are turning the tables on their users by creating user profiles for financial gain, and how soon this trend will explode into full scale profiling.
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