Evidence shows that you can tweet too much. Sites and services like Twitter and Facebook are a good place to reach your audience, but think quality over quantity.
Interesting insight. i believe Twitter is like the new watercooler, If you walked out to the water fountain and talked non-stop to people gathered there, they'd certainly be happy when you left. Ditto for Twitter.No body wants a news flash every time your CEO "tries" to strike a deal terming it the next biggest deal since Du Pont acquired Laflin & Rand.Every one knows that these marketeers try to make a mountain out of the mole. This in turn harms genuine news that deserve to be paid attention to, but are lost in the noise.
Marketeers must Listen first. Monitor what's being said about the brand, the industry, and their products. Then join the conversation and become part of the community. Then only will the occasional marketing messages will be accepted, or at least tolerated because this adds value to the community.Afterall What good are millions of followers if they don't listen?
As enterprises leap into the Web 2.0 world of blogging, commenting, and social networking, just 'being there' won't deliver ROI. You may want a 'Web Evangelist' to systematically harvest the feedback in order to polish your product or service.
More companies are trolling social networks to find and vet potential job candidates. Beware the pitfalls of blurring the line between personal and professional lives.
When Reiter gets incensed over incompetent Verizon FiOS order-taking and support, he broadcasts it via Twitter. Did it do any good? How should your company offer Twitter support? Watch this for all the answers.
Rupert Murdoch's plan to use micropayments to charge for access to his global network of 'news' sites won't actually work. But that doesn't mean that other media organizations can't learn from it.
As enterprises leap into the Web 2.0 world of blogging, commenting, and social networking, just 'being there' won't deliver ROI. You may want a 'Web Evangelist' to systematically harvest the feedback in order to polish your product or service.
How do you recognize an Internet bubble when you see one? Saunders explains how all bubbles have four symptoms in common – and takes a swipe at Google and Twitter into the bargain.
The sky is falling! And in other news, Saunders explains why he’s predicting a second Internet bubble – this one based around the current craze for social media.
Yahoo's new CEO can't go back to what Yahoo was; that's how it got to what it is! Instead she has to look at something that Yahoo has always rejected, which is a relationship with the telcos and cablecos. They'd love a partner in creating service applications.
MySpace is reinventing itself by focusing on content, but it's too late, and other social networks should learn from its example by looking toward a telco payment model if they want to sustain user commitment and their own revenue.
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
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