As enterprises leap into the Web 2.0 world of blogging, commenting, and social networking, just 'being there' won't deliver ROI. You may want a 'Web Evangelist' to systematically harvest the feedback in order to polish your product or service.
...yes, and take it with a grain of salt. I think many companies just shim this roll on to the plate of someone in marketing.
You may have a VP of marketing responsible for this (at a company that gets that this is a marketing role), but more likely it sits under a CTO at a place big enough to break out this role.
The range I mention is starting level. Someone experienced in this partcular blend of skills - with measurable success - will obviously be north of those figures.
...I've seen postings for $50K-$65K annual for a "project manager in charge of brand evangelism". Basically this role is a hybrid of PR and marketing - and different companies have different emphasis on those two roles.
Interesting advice... the ROI seems a bit hard to define, tho. Are there stats on how Comcast's customer service reps on twitter add to the bottomline? I'd think it'd be hard to monitor and quantify Social Media performance...
interesting perspective, Chris. And that's certainly the viewpoint of many companies right now. However, there's no ignoring the power of social networking - so in many cases i htink companies will find they either engage or leave the messaging to irate customers...
Is this can a worms any company in a marginal economy really want to open. It could go terribly wrong in a hurry. If you do a poor job, you've done a disservice to your reputation. If you employ a hired gun, they may come of as scripted and insincere. Getting into a pissing match with disgruntled ex-clients may not endear you to your present clients. Seems like your brand or service should speak for itself without the hype of self promotion.
While Google introduces its new Chrome OS (which I'm hearing will be widely available in one year? Did I mishear that?), IBM announced 10 new products today to help companies using IBM System z mainframe technology.
Smarter Collaboration: How to Thrive in a Challenging Business Environment Market conditions are changing faster than ever, and organizations need to improve their agility and adaptability in order to provide better service and improve processes. The ability to work with customers, business partners, and employees as effectively as possible - while at the same time holding down costs - is a key to success. READ THIS eBOOK
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Evidence shows that you can tweet too much. Sites and services like Twitter and Facebook are a good place to reach your audience, but think quality over quantity.
More companies are trolling social networks to find and vet potential job candidates. Beware the pitfalls of blurring the line between personal and professional lives.
Evidence shows that you can tweet too much. Sites and services like Twitter and Facebook are a good place to reach your audience, but think quality over quantity.
More companies are trolling social networks to find and vet potential job candidates. Beware the pitfalls of blurring the line between personal and professional lives.
When Reiter gets incensed over incompetent Verizon FiOS order-taking and support, he broadcasts it via Twitter. Did it do any good? How should your company offer Twitter support? Watch this for all the answers.
A digital content market is emerging. Only two things are known about it: the first is that at some point the Internet will primarily become a paid network. The second known factor is that there are innumerable variables in the digital content market that have yet to be worked out. It’s not known, for example, exactly how users will pay for content (micropayments, subscriptions, bartering of farm animals, other).
Bad news! By eliminating the world’s digital divide we’re likely to create a new divide: the information divide, where we end up creating a two-tier Internet where access to 'quality' content is controlled and charged for by mega-corporations, and the gulf between information haves and have-nots is entirely dependent on how much money they have. This is, of course, an almost exact inversion of the current situation on the Internet – where access is expensive and content is free.
Good news! The cost of Internet infrastructure, services, and access devices has been plummeting at an accelerating rate over the last 10 years and will approach a point in the next 20 years where these technologies become so fantastically cheap that ubiquitous, low-cost, high-speed networks, storage, and access devices will effectively eliminate the digital divide for most of the world's population.
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