Search Inversion & Profiling: Part 3 - Steve Saunders' Outernet

Steve Saunders talks about the risks inherent in uncontrolled, widespread profiling of Internet users, and how one day this practice could form the basis of a new industry, the Outernet, which in economic terms will have outgrown the commercial value of the Internet itself.

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Part 3 of a 3 part series

Steve Saunders' Outernet
Search Inversion & Profiling: Part 1

10|19|09

6 comments

Steve Saunders' Outernet
Search Inversion & Profiling: Part 2

10|20|09

1 comment

Steve Saunders' Outernet
Search Inversion & Profiling: Part 3

10|21|09

No comments

Steve Saunders' Outernet
Search Inversion & Profiling: Part 1
Part 1 of 3 | See complete series
10|19|09 | 1:52 | 6 comments

One of the most important Internet issues of all time is being ignored by the media. In this three-part video series Steve Saunders explains how search companies are turning the tables on their users by creating user profiles for financial gain, and how soon this trend will explode into full scale profiling.

Steve Saunders' Outernet
Search Inversion & Profiling: Part 2
Part 2 of 3 | See complete series
10|20|09 | 1:29 | 1 comment

Search companies and social networks are collecting incredibly detailed information about their users, says Steve Saunders, who predicts that these 'profiles' could one day become commodities to be bought and sold by companies on 'profile markets' or 'identity exchanges’ – the digital DNA equivalents of the financial and commodities exchanges on which stocks, oil, and gold are traded.

Steve Saunders' Outernet
Search Inversion & Profiling: Part 3
Part 3 of 3 | See complete series
10|21|09 | 1:40 | No comments

Steve Saunders talks about the risks inherent in uncontrolled, widespread profiling of Internet users, and how one day this practice could form the basis of a new industry, the Outernet, which in economic terms will have outgrown the commercial value of the Internet itself.

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Steve Saunders' Outernet

Steve Saunders' Outernet
Let's Hear It for Outsiders!

11|15|11

8 comments

Steve Saunders' Outernet
IT & the C-Suite Can Get Along… Maybe

10|13|11

6 comments

Steve Saunders' Outernet
We Are the Champions... Again!

9|30|11

12 comments

Steve Saunders' Outernet
A Government of Twits

6|3|11

7 comments

Steve Saunders' Outernet
Holy Internet Dating!

6|1|11

8 comments

Steve Saunders' Outernet
Tweeting Bin Laden: Groan

5|9|11

6 comments

Steve Saunders' Outernet
Managing for Dummies, by Google

3|25|11

6 comments

Steve Saunders' Outernet
Lessons in Website Design

3|18|11

7 comments

Steve Saunders' Outernet
Twitter Still Stinks

2|8|11

6 comments

Steve Saunders' Outernet
Deconstructing the Starbucks Mermaid

1|13|11

15 comments

Steve Saunders' Outernet
Let's Hear It for Outsiders!
11|15|11 | 2:25 | 8 comments

Steve and Nicole are at HCL's Unstructure conference at Disneyworld where Malcolm Gladwell and his hair gave a fascinating keynote on the advantages of being an "outsider."

Steve Saunders' Outernet
IT & the C-Suite Can Get Along… Maybe
10|13|11 | 1:24 | 6 comments

Steve is live at Dell World in Austin, Texas, which he says is "hot" – and he has some advice for C-level executives.

Steve Saunders' Outernet
We Are the Champions... Again!
9|30|11 | 04:35 | 12 comments

A video of Steve and Nicole watching a video of Steve and Nicole accepting their winnings at the Min's awards ceremony.

Steve Saunders' Outernet
A Government of Twits
6|3|11 | 04:09 | 7 comments

President Obama appoints a Twitter CEO to an advisory committee; Rep. Anthony Weiner sends a racy, career-damaging Tweet; and Nicole and Steve laaaaaugh and laaaaaugh.

Steve Saunders' Outernet
Holy Internet Dating!
6|1|11 | 04:00 | 8 comments

Steve and Nicole "investigate" religious dating sites, sort of. It's all kind of incoherent but mildly entertaining.

Steve Saunders' Outernet
Tweeting Bin Laden: Groan
5|9|11 | 3:25 | 6 comments

So, Osama Bin Laden is dead, but the REALLY BIG NEWS is that people Tweeted about it. Obviously, Lucy and Desi are annoyed.

Steve Saunders' Outernet
Managing for Dummies, by Google
3|25|11 | 3:30 | 6 comments

Steve and Nicole go through Google’s appallingly obvious list of the eight ways to be a good manager.

Steve Saunders' Outernet
Lessons in Website Design
3|18|11 | 3:57 | 7 comments

Most Website designs still stink. Take a look at TechRepublic for a lesson in what not to do when relaunching.

Steve Saunders' Outernet
Twitter Still Stinks
2|8|11 | 2:36 | 6 comments

Steve and Nicole discuss the merits of Twitter, particularly for the B2B industry. Guess what? There are none!

Steve Saunders' Outernet
Deconstructing the Starbucks Mermaid
1|13|11 | 04:23 | 15 comments

Starbucks has lost its logo lettering. Has it also lost its mind?

Steve Saunders' Outernet
The Death of Anonymity: Part 3
Part 3 of 4 | See complete series
10|28|09 | 1:35 | 4 comments

What can users today do to protect their online privacy? The simplest and most obvious option is to not use the Internet – at all. However, once all digital information is consolidated over the Internet, trying to protect digital identity by simply unplugging from the Internet becomes impossible – a fact that has manifest implications for civil liberties, Saunders says.

Steve Saunders' Outernet
The Death of Anonymity: Part 2
Part 2 of 4 | See complete series
10|27|09 | 2:08 | 9 comments

By 2011 the number of Internet-connected sensors will exceed 1 trillion, making your chances of doing anything or going anywhere unnoticed pretty much zero. Saunders talks about how the 'sensortization' of the Internet is eliminating the traditional divide between online and offline populations.

Steve Saunders' Outernet
The Death of Anonymity: Part 1
Part 1 of 4 | See complete series
10|26|09 | 1:29 | 13 comments

The 20th Century Internet was characterized by the ability to interact with other people and information on the Internet largely without anyone knowing who you were. The Internet of this century, conversely, will be defined by identity. Saunders explains how Internet users are unwittingly contributing to the demise of the anonymous Internet.

Steve Saunders' Outernet
The Death of Anonymity: Part 4
Part 4 of 4 | See complete series
10|29|09 | 1:40 | 8 comments

In the final episode of this series about the death of Internet anonymity, Saunders describes how the Internet of the future will start to attain a level of intelligence that requires no human intervention. Scary.

Second Shooter
Google a Startup? Ha!
1|26|11 | 2:06 | 10 comments

Google's replacement of CEO Schmidt by founder Page has a lot of Valley types agog with expectations of a renewed 'startup' mindset. But the Google of today can't be a startup, and it may well be that chasing the next Internet fad is the wrong approach for the company.

Marissa Mayer
VP of Search Products & User Experience, Google
10|26|09 | 01:20 | 4 comments

Google's Marissa Mayer explains how its partnership with Twitter both makes Google search more comprehensive and extends its social-networking reach.

Wisdom of the Big Chair
A 'Heads Up' on Google Glasses
3|5|12 | 2:27 | 8 comments

Google is reportedly working on a pair of Android glasses that will use a low-resolution built-in camera to monitor the world in real time and overlay information about locations, surrounding buildings, and friends who might be nearby. Interested?

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