It's really amazing that we've found the Higgs Boson.. and it'll doubtlessly contribute to our knowledge of physics and understanding of the universe.
But there will always be people who ask "what is this good for?" and "how does this make any return on our investment?"
How will society answer these questions as big science gets bigger and more expensive? Will we care enough to spend the money to understand obscure particles that no one can actually "see" without sifting through petabytes (or more!) of data?
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Big-data has become a big point of emphasis for many businesses. While the technology is available to deploy these applications, the needed personnel often is not. As a result, analytic engineers' salaries have blown past the six-figure mark, and hiring these experts has become a challenge for IT managers.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
The new Network Functions Virtualization (NFV) initiative of operators is being run out of Europe's ETSI and not here in the United States, even though the issues have been here for five years. The US needs to step up; otherwise, it's surrendering leadership.
Healthcare providers have been moving to telemedicine treatments, where the patient and doctor can meet online, but insurance carriers are not required to pay for such treatments. This may change, though, as Maryland recently passed a law mandating that insurers pay up.
If youíre around and online tomorrow, and you have some free time, AND youíre interested in the topic of content marketing, you might want to check out IBMís Livestream of the Brand Innovatorsí Content Marketing Summit.
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