How Edmunds.com Collects Customer Information - Brian Baron

Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.

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Written by Brian Baron

3/18/2013 Post a comment

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Brian Baron

Brian Baron
How Edmunds.com Uses Analytics to Customize Site

3|14|13

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Brian Baron
How Edmunds.com Drives Conversions With Analytics

3|1|13

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Brian Baron
How Edmunds.com Uses Analytics to Customize Site
3|14|13 | 0:47 | No comments

The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.

Brian Baron
How Edmunds.com Drives Conversions With Analytics
3|1|13 | 1:20 | No comments

The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.

Kim Davis
Big-Data Can’t Always Sell Wine
5|21|13 | 2:23 | 3 comments

Whole Foods Global Wine Purchaser Doug Bell told me about some of the constraints on using analytics in the US wine market.

Alison Diana
Striking a Balance for Website Upgrades
1|24|13 | 1:59 | 3 comments

Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.

Mary E. Shacklett
Online Retailers Need to Double Down on Customer Service
8|28|12 | 1:46 | 2 comments

Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.

Paul J. Fleuranges
Digital Signage Keeps NYC Subway Straphangers on Track
5|6|13 | 3:51 | No comments

New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.

Kim Davis
Fast Forward to the Future
4|23|13 | 2:29 | 20 comments

A look back at tech writing in the 90s makes us wonder where enterprise IT will be 20 years from now.

Second Shooter
Argument Over Top-Level Domains Is 'Stupid'
4|11|13 | 2:07 | 3 comments

The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.

Wisdom of the Big Chair
Big-Data Engineers Command Big Bucks
3|8|13 | 2:30 | No comments

Big-data has become a big point of emphasis for many businesses. While the technology is available to deploy these applications, the needed personnel often is not. As a result, analytic engineers' salaries have blown past the six-figure mark, and hiring these experts has become a challenge for IT managers.

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