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How Edmunds.com Drives Conversions With Analytics

The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
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  Consumer Internet   Enterprise IT
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How Edmunds.com Collects Customer Information

3|18|13   |   1:15   |   No comments


Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Uses Analytics to Customize Site

3|14|13   |   0:47   |   No comments


The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Subscribe me to the following:
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5
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Brian Baron
How Edmunds.com Collects Customer Information

3|18|13   |   1:15   |   No comments


Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Uses Analytics to Customize Site

3|14|13   |   0:47   |   No comments


The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Kim Davis
Big-Data Can’t Always Sell Wine

5|21|13   |   2:23   |   3 comments


Whole Foods Global Wine Purchaser Doug Bell told me about some of the constraints on using analytics in the US wine market.
Alison Diana
Striking a Balance for Website Upgrades

1|24|13   |   1:59   |   3 comments


Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
Mary E. Shacklett
Online Retailers Need to Double Down on Customer Service

8|28|12   |   1:46   |   2 comments


Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.
Paul J. Fleuranges
Digital Signage Keeps NYC Subway Straphangers on Track

5|6|13   |   3:51   |   No comments


New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
Kim Davis
Fast Forward to the Future

4|23|13   |   2:29   |   20 comments


A look back at tech writing in the 90s makes us wonder where enterprise IT will be 20 years from now.
Second Shooter
Argument Over Top-Level Domains Is 'Stupid'

4|11|13   |   2:07   |   3 comments


The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Wisdom of the Big Chair
Big-Data Engineers Command Big Bucks

3|8|13   |   2:30   |   No comments


Big-data has become a big point of emphasis for many businesses. While the technology is available to deploy these applications, the needed personnel often is not. As a result, analytic engineers' salaries have blown past the six-figure mark, and hiring these experts has become a challenge for IT managers.
an IBM information resource
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an IBM information resource
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Alison Diana
Alison Diana   5/21/2013   1 comment
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
an IBM information resource
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In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

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In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

CLICK FOR MORE
M2M: Rise of the Machines? Not Yet
David Weldon
In the 1970 science fiction thriller
Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.

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