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Striking a Balance for Website Upgrades

Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
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Written by Alison Diana
1/24/2013 3 comments
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  Consumer Internet   Enterprise IT
  End-User Productivity   IT Productivity
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jwallace
IQ Crew
Monday January 28, 2013 11:04:08 PM
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I'm thinking if the rollout of the feature enhancemenare is executed properly, it should seamless as in nearly unnoticed to the 'user' experience, other than the benefit of that new feature. at least in navigation, perhaps if designed to be intuitive.

not sure why there would be frequent look and feel redesign.. 

then again, I'm uable to tell you which sites I frequent off of the social grid these days.

nathanwosnack
IQ Crew
Tuesday January 29, 2013 3:45:51 PM
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I would say, depending on the kind of site you have; a massive overhaul and change every few months for e-commerce sites, and every year for basic tech/IT companies (SMB). And a major focus on changing the mobile compatible look of your site as often as possible, with new app releases every month or two if possible across the board in all industries.

Alison Diana
Thinkernetter
Tuesday January 29, 2013 4:26:09 PM
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Are technology advances the reason for that frequency of changes, @nathan? It seems a lot of sites seem to follow that scheduling somewhat (at least from the outside looking in); I am wondering what the driver is.

Alison Diana
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Alison Diana
Florida Girl Battles for Life With Social Media Help

2|25|13   |   1:40   |   9 comments


Internet Evolution's Alison Diana describes how her daughter and friends are using social media to stay connected with a girl in their social group who's battling leukemia.
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Wisdom of the Big Chair
Price, Not Features, Driving Smartphone Sales

11|29|12   |   2:01   |   7 comments


A survey by JD Powers found that customer interest in product features is lessening as phones evolve. Rather than features, price is driving purchases, and that change could have a dramatic impact on how IT departments secure these devices.
Mitch Wagner
TweetDeck Gets a Second Life

11|5|12   |   9:54   |   13 comments


A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Mary E. Shacklett
Online Retailers Need to Double Down on Customer Service

8|28|12   |   1:46   |   2 comments


Recently, Amazon was recognized for its customer satisfaction excellence. It has made no secret that being customer-centric is a primary goal. This should be the goal of every e-tailer that wants to build market share.
Reiter's Block
IT Should Evaluate On-Screen Keyboards

7|19|12   |   3:01   |   9 comments


On-screen keyboards are getting a lot more complicated, and IT departments should consider evaluating them.
Brian Baron
How Edmunds.com Collects Customer Information

3|18|13   |   1:15   |   No comments


Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Uses Analytics to Customize Site

3|14|13   |   0:47   |   No comments


The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Drives Conversions With Analytics

3|1|13   |   1:20   |   No comments


The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Kelli Carlson-Jagersma
Wells Fargo Sales Get Social Business Boost

1|16|13   |   2:30   |   2 comments


Wells Fargo uses social software to replace email chains and help its sales team collaborate more effectively to land deals, according to Kelli Carlson-Jagersma, VP Collaboration Strategy for Wells Fargo. Mitch Wagner spoke with Carlson-Jagersma at the E2Innovate conference
Wisdom of the Big Chair
Rural Areas Still Lack Broadband

12|7|12   |   2:22   |   16 comments


Many enterprises view high-speed broadband connections as ubiquitous. Yet in about 20 percent of the country, businesses and their employees do not have access to even DSL connections. This shortcoming diminishes enterprises' ability to support their employees.
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Todd Watson
Todd Watson   6/18/2013   Post a comment
The IBM Smarter Commerce Global Summit in Monaco kicked into high gear today, and we've already begun to see news emerging from that lovely city-state by the sea.
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