I think images have become part of effective marketing campaign over the years. These ads and other colorful marketing mediums are very imperative for an effective online marketing plan.
Agreed, milesroces. Technology has evolved to the point where embedding video and audio, as well as static images is becoming essential to online marketing plans. Devices that support these mediums are competing fiercely with each other and are no longer barriers to expanding beyond text formats. There's lots of room for innovation for companies focused on "a picture is worth a thousand words" marketing strategies.
The point about the increasing importance of images makes so much sense. Regardless of the medium, images give marketers data that wasn't so readily available years ago. They can also use images to position their brands, convey their mission statements and create emotional relationships and real connections with customers in ways that written words can't.
Hi nasimson: Thanks for the comment. I'm really glad you enjoyed the series. It's comforting that the consensus across the board with these interviews was that consumers need to be treated as individuals and individual personalities. The social Web is forcing marketers to look at their customers differently. Whether or not that's yet producing returns doesn't take away from the fact that it's completely changed the game.
Yes, Internet marketing via social networks is a given these days. I think there's plenty of room for more kinds of sites and further innovation, and I think we all are wise to keep our eyes out for what emerges in the social sphere. You never know just what might become the next "big thing."
Some were after all late to the party when it came to Twitter and FB, so perhaps it's a lesson learned to be on the watch.
The time for figuring out Facebook and Twitter is over. Today, these two are just part of daily operations, which is a double-edged sword for these companies. On one hand, their sites are used quite often. On the other hand, they're not the "next big thing" anymore. They're not as exciting as they used to be.
The innovation lies in other areas now. Hopefully, these two companies build the appropriate business model—one that considers that they've become a high-tech phonebook and megaphone.
Thanks for posting the interview Nicole , must say I really enjoy the series of interviews from marketers who are at the helm of marketing affairs.There seems to be a consensus amongst most of the marketers that digital and social is new/next frontier. The strategy how to use it to engage their consumers differs acvording to the product. I think marketers now need to look at their consumer as individuals and not classify them into several portfolios because consumers today cant be classified into neat boxes.Today customer want individual attention the sooner the marketers realise this the better.
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