I think images have become part of effective marketing campaign over the years. These ads and other colorful marketing mediums are very imperative for an effective online marketing plan.
Agreed, milesroces. Technology has evolved to the point where embedding video and audio, as well as static images is becoming essential to online marketing plans. Devices that support these mediums are competing fiercely with each other and are no longer barriers to expanding beyond text formats. There's lots of room for innovation for companies focused on "a picture is worth a thousand words" marketing strategies.
The point about the increasing importance of images makes so much sense. Regardless of the medium, images give marketers data that wasn't so readily available years ago. They can also use images to position their brands, convey their mission statements and create emotional relationships and real connections with customers in ways that written words can't.
It's going to be fascinating to see how enterprises follow through on all these messages about the increase of consumer power and treating consumers as individuals. Easier said than done.
Hi nasimson: Thanks for the comment. I'm really glad you enjoyed the series. It's comforting that the consensus across the board with these interviews was that consumers need to be treated as individuals and individual personalities. The social Web is forcing marketers to look at their customers differently. Whether or not that's yet producing returns doesn't take away from the fact that it's completely changed the game.
Yes, Internet marketing via social networks is a given these days. I think there's plenty of room for more kinds of sites and further innovation, and I think we all are wise to keep our eyes out for what emerges in the social sphere. You never know just what might become the next "big thing."
Some were after all late to the party when it came to Twitter and FB, so perhaps it's a lesson learned to be on the watch.
The time for figuring out Facebook and Twitter is over. Today, these two are just part of daily operations, which is a double-edged sword for these companies. On one hand, their sites are used quite often. On the other hand, they're not the "next big thing" anymore. They're not as exciting as they used to be.
The innovation lies in other areas now. Hopefully, these two companies build the appropriate business model—one that considers that they've become a high-tech phonebook and megaphone.
Thanks for posting the interview Nicole , must say I really enjoy the series of interviews from marketers who are at the helm of marketing affairs.There seems to be a consensus amongst most of the marketers that digital and social is new/next frontier. The strategy how to use it to engage their consumers differs acvording to the product. I think marketers now need to look at their consumer as individuals and not classify them into several portfolios because consumers today cant be classified into neat boxes.Today customer want individual attention the sooner the marketers realise this the better.
Elizabeth Pizzinato, SVP of marketing and communications at Four Seasons Hotels and Resorts, calls content marketing "the new black" and explains how her brand engages its target audience.
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Jeff Mirman, vice president of marketing at Turner Sports, discusses how his company turns fans and followers into engaged brand advocates through social media.
Alison Lewis, senior vice president of marketing at Coca-Cola, discusses Coca-Cola's marketing strategy and the company's take on social media marketing.
Linda Descano, President and CEO of Women & Co., and managing director of partnerships and branded content of North America marketing at Citi, explains her firm's marketing opportunities and challenges.
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
Twitter's changes are clearly aimed at being more Facebook-like, and this is because both companies are vying to serve the mobile social network market. But can that market work for anybody, given how difficult it is to push ads to social-update readers?
Amanda Richman, president of digital at MediaVest, cites the rise of the 'empowered consumer' as one of the most significant changes in digital marketing today.
Jeff Mirman, vice president of marketing at Turner Sports, discusses how his company turns fans and followers into engaged brand advocates through social media.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
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