Linda Descano, President and CEO of Women & Co., and managing director of partnerships and branded content of North America marketing at Citi, explains her firm's marketing opportunities and challenges.
I loved hearing Linda's take on the marketing field, particularly how it's evolved and changed for financial institutions which are used to being the voice of "authority," and talking "at people." There is clearly a focus at Citi to use the Web to get to know what people care about, as individuals, and converse with them in a way that makes sense. Linda's focus on collaboration across the organization was another point that stuck out for me because organizations that understand their departments need to work together are automatically ahead of the game.
Elizabeth Pizzinato, SVP of marketing and communications at Four Seasons Hotels and Resorts, calls content marketing "the new black" and explains how her brand engages its target audience.
Amanda Richman, president of digital at MediaVest, cites the rise of the 'empowered consumer' as one of the most significant changes in digital marketing today.
Jeff Mirman, vice president of marketing at Turner Sports, discusses how his company turns fans and followers into engaged brand advocates through social media.
Alison Lewis, senior vice president of marketing at Coca-Cola, discusses Coca-Cola's marketing strategy and the company's take on social media marketing.
Elizabeth Pizzinato, SVP of marketing and communications at Four Seasons Hotels and Resorts, calls content marketing "the new black" and explains how her brand engages its target audience.
Jeff Mirman, vice president of marketing at Turner Sports, discusses how his company turns fans and followers into engaged brand advocates through social media.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
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