Jeff Mirman, vice president of marketing at Turner Sports, discusses how his company turns fans and followers into engaged brand advocates through social media.
Almost every marketer interviewed expressed a desire to analyse data effectively to serve their purpose.Social media besides bringing the consumers and the marketer closer has also inundated the marketers with banal data ,sifting through which is a cumbersome task. The trouble with the approch is that it is so time consuming and the data changing trend so quickly that by the time we are able to analyse it the data trend has moved on presenting more data to be analysed.
"I feel like I fell asleep and all of a sudden I woke up and it's a totally brand new world."
That's truly what it feels like, if you think about it. The world changed so rapidly, and the longer you take to catch up the further behind you fall. Jeff Mirman, along with the others interviewed for this series, are indeed market leaders in marketing and the right people to listen to for insights and advice on how to navigate this new world of digital marketing.
Elizabeth Pizzinato, SVP of marketing and communications at Four Seasons Hotels and Resorts, calls content marketing "the new black" and explains how her brand engages its target audience.
Amanda Richman, president of digital at MediaVest, cites the rise of the 'empowered consumer' as one of the most significant changes in digital marketing today.
Alison Lewis, senior vice president of marketing at Coca-Cola, discusses Coca-Cola's marketing strategy and the company's take on social media marketing.
Linda Descano, President and CEO of Women & Co., and managing director of partnerships and branded content of North America marketing at Citi, explains her firm's marketing opportunities and challenges.
Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
Twitter's changes are clearly aimed at being more Facebook-like, and this is because both companies are vying to serve the mobile social network market. But can that market work for anybody, given how difficult it is to push ads to social-update readers?
Elizabeth Pizzinato, SVP of marketing and communications at Four Seasons Hotels and Resorts, calls content marketing "the new black" and explains how her brand engages its target audience.
Amanda Richman, president of digital at MediaVest, cites the rise of the 'empowered consumer' as one of the most significant changes in digital marketing today.
Linda Descano, President and CEO of Women & Co., and managing director of partnerships and branded content of North America marketing at Citi, explains her firm's marketing opportunities and challenges.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The IBM Smarter Commerce Global Summit in Monaco kicked into high gear today, and we've already begun to see news emerging from that lovely city-state by the sea.
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