Alison Lewis, senior vice president of marketing at Coca-Cola, discusses Coca-Cola's marketing strategy and the company's take on social media marketing.
I fully agree, Mary. What Lewis brings out in the interview about the resulting synergy is where the media will contribute the most value. They really seem to have a solid grasp on how to use it to advance marketing.
I agree, Mary. That's an important point. The message here is that it's not about the tool. Marketers need to focus on the most effective ways to reach and communicate with their customers and then use the tools to help them do that... not focus on establishing a Facebook strategy because people use Facebook.
You're welcome, nasimson! Marketing is so much different than it used to be and it really requires marketers to stay ahead and get to know their customers in a deeper way so they know how to reach them and where to not waste their time and efforts. It was great talking with so many marketing executives. Please be sure to check out the others in this series. We've posted two more today:
It's significant that Lewis describes social networking as part of an overall multimedia campaign. The focus is the campaign, not the use of social media.
Indeed, nasimson. The only observation I have is a little more intrusion of marketing today than some years ago, the competitive market may be one of the answers.
Thanks Nicole for posting the interview Lewis has made some very interesting observation about the marketing strategies of yesteryears and today. Indeed the marketers are required to be ahead of the game, attracting eyeballs was never this competitive before.
Elizabeth Pizzinato, SVP of marketing and communications at Four Seasons Hotels and Resorts, calls content marketing "the new black" and explains how her brand engages its target audience.
Amanda Richman, president of digital at MediaVest, cites the rise of the 'empowered consumer' as one of the most significant changes in digital marketing today.
Jeff Mirman, vice president of marketing at Turner Sports, discusses how his company turns fans and followers into engaged brand advocates through social media.
Linda Descano, President and CEO of Women & Co., and managing director of partnerships and branded content of North America marketing at Citi, explains her firm's marketing opportunities and challenges.
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
Twitter's changes are clearly aimed at being more Facebook-like, and this is because both companies are vying to serve the mobile social network market. But can that market work for anybody, given how difficult it is to push ads to social-update readers?
Internet Evolution's Alison Diana describes how her daughter and friends are using social media to stay connected with a girl in their social group who's battling leukemia.
Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
A growing number of HR managers are suspicious of individuals who do not take part in social media and view them as anti-social in real life as well as online.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
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