I fully agree, Mary. What Lewis brings out in the interview about the resulting synergy is where the media will contribute the most value. They really seem to have a solid grasp on how to use it to advance marketing.
I agree, Mary. That's an important point. The message here is that it's not about the tool. Marketers need to focus on the most effective ways to reach and communicate with their customers and then use the tools to help them do that... not focus on establishing a Facebook strategy because people use Facebook.
You're welcome, nasimson! Marketing is so much different than it used to be and it really requires marketers to stay ahead and get to know their customers in a deeper way so they know how to reach them and where to not waste their time and efforts. It was great talking with so many marketing executives. Please be sure to check out the others in this series. We've posted two more today:
Thanks Nicole for posting the interview Lewis has made some very interesting observation about the marketing strategies of yesteryears and today. Indeed the marketers are required to be ahead of the game, attracting eyeballs was never this competitive before.
Linda Descano, President and CEO of Women & Co., and managing director of partnerships and branded content of North America marketing at Citi, explains her firm's marketing opportunities and challenges.
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
Twitter's changes are clearly aimed at being more Facebook-like, and this is because both companies are vying to serve the mobile social network market. But can that market work for anybody, given how difficult it is to push ads to social-update readers?
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
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