Fascinating developments, Gil. As you outline the value-added data dimensions and their impact on marketing, it truly opens up whole new vistas.
The ability to target and create more meaningful "intelligent" marketing through the use of analytics applies the data to the business user's needs to create value that will increase the ROI for marketing and corporate profits.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Linda Descano, President and CEO of Women & Co., and managing director of partnerships and branded content of North America marketing at Citi, explains her firm's marketing opportunities and challenges.
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